Creating My Own Design Language for Survival

BUILD YOUR DESIGN LANGUAGE written in white text on a black background
BUILD YOUR DESIGN LANGUAGE written in white text on a black background
Every designer has their own standards for a good experience. It involves judging which information structures are easy to understand, which movements are natural, and which visual expressions suit the brand.

However, actually implementing and accumulating these judgments was not easy. In particular, creating working experiences often required the help of developers and organizational resources. Ideas that were not included in the project's priorities were likely to remain as drafts or notes.

AI is changing these conditions. The scope for designers to directly implement, compare, and modify their ideas is expanding. Now, going beyond simply envisioning good experiences, they can preserve them in a form that can be reused in future projects.

Amidst this change, there is an asset that designers must build: a design system that grows by accumulating their own judgment and experience.


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Jongmin Park
From freelancer to head of design at a unicorn startup, I've been creating impact through brand and product design for over 18 years. Currently, as CEO and editor-in-chief of Design Compass, I research design that drives business impact.

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