Cultural Heritage Administration New Year's card for the year of Gye-myo: a sensuous combination of tradition and modernity

Do you remember the Cultural Heritage Administration's 2023 Gyemyo Year's Najeonchilgi New Year's card, which became a hot topic in the new year? I thought the design of public institutions was clunky, but now there are many cool things. Gyeongsan earthenware in the shape of a human face excavated in Sowol-ri, Gyeongsan, Gyeongsangbuk-do is cute.

© Cultural Heritage Administration
© Cultural Heritage Administration

The traditional and beautiful graphics work was done at Studio Snavit. Snabbit is a compound word of snake and rabbit, and creates cute yet solid graphic designs centered on attractive illustrations using characters.

© Cultural Heritage Administration
© Cultural Heritage Administration
© Cultural Heritage Administration
© Cultural Heritage Administration

The calendar made using mother-of-pearl lacquerware illustrations is also attractive. Centered around the rabbit, which symbolizes the year of the guinea pig, there are tigers that ward off bad things, and bamboo, which means fidelity and longevity. It is said that they made a clear hologram calendar that changes depending on the light with silkscreen in the hand printing studio space 630.

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