Global brand agency DesignStudio created the Eurostar Group's brand and design system. Brand new logos, symbols, palettes, photos, illustrations and sounds.

In 2022, when French-Belgian railway operators Thalys and Eurostar merged into a single brand, a new identity was needed. Julien Queyrane, Creative Director of DesignStudio, embodies Eurostar Group's vision of transporting 30 million passengers a year by 2030 while maintaining a brand close to 30 years old.

Combining the Eurostar 'E' with a star, the new brand symbol is named 'The Spark'. It is an impressive and memorable symbol that can be used at various touchpoints, from train decoration to digital platforms. Dynamically moving in multiple dimensions, Spark expresses a compass guiding the traveler's path.

For the headline typography, we chose La Pontaise, reminiscent of the 1994 Eurostar logo. The high-contrast characters give a unique, elegant, and warm feeling. The main colors, punch blue and deep navy, convey a modern feel. Six continent-inspired secondary palettes add a forward-looking identity.

Working with seven illustrators from five countries in the Eurostar Group, we created a set of artworks that aim to capture the uniqueness of different destinations. It is completed with photos by John Adrian and acoustic branding created in collaboration with Zelig Sound.

More and Sources

• eurostar rebranding – DesignStudio

Similar posts

recent posts