Bolt has unveiled a new identity in collaboration with Koto Studio. Bolt was founded in 2014 and launched a service that provides one-click payments called Bolt in 2016. In the past 22 years, we have attracted $ 355 million in Series D funding and won DecaCon.
Originally, the bolt logo was a combination of a blue lightning bolt and a sans serif typeface. Koto's creative director, Arthur Foliard, thought that a bland wordmark and blue color didn't necessarily convey trust.
Koto intuitively designed visual elements with energy and speed as keywords. The tingling sensation of electricity is expressed through a fluorescent color palette and exaggerated photography and illustration. Rather than a quiet and blunt typeface, we used a dedicated typeface that was lively and not too playful. We utilized a memorable lightning bolt signature.
As simple as the name Bolt is, it has plenty of contenders to occupy it. There is a taxi service of the same name, Bolt, and there is also a sports broadcaster called Bolt TV. From the name to the service called Volt, I think it is a creative strategy to occupy the keyword 'electricity'.
