A store full of Nike logos painted by people has appeared in Hongdae. Nike can be seen as the king of the offline experience. We designed offline experiences with various concepts such as Nike Rise and House of Innovation all over the world. This time, we proposed a new offline experience in Hongdae.
We have connected the experience that can only be done offline with the online experience. You can create your own video by adjusting the color and saturation and compositing the background video in the content studio for 30 minutes. You can experience 'Nike Is You', which allows you to customize your shoes, and 'SNKRS' for membership.
It also shows an attitude towards a sustainable future. As part of the 'Move to Zero' campaign, you can experience 'Trash Lab', where you can design shoes using waste materials, and 'Apparel Hacker Shop', where you can make clothes with creators using old Nike shoes.
Location: 78 Wausan-ro, Mapo-gu, Seoul
Operating Hours: Mon – Sun 11:00 ~ 22:00
Phone: 02-333-2094
Operating hours may vary depending on the day of the week for each store.
Every Tuesday morning, a designer with 16 years of experience curated Collect design trends.
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