Big Cartel: Commerce That Doesn't Look Like Commerce
Founded in 2005, Big Cartel is an e-commerce platform focused on indie artists and creators. It is a 20th anniversary rebranding. We collaborated with London and LA-based design agency How&How. In a time of fierce competition in the e-commerce market, Big Cartel wanted to emphasize that it is a platform that helps creators put their ideas into action. The new slogan, ‘From day job to dream job’, is a way for the brand to go beyond a simple sales tool […]
Amazon, the empire that sells everything
Naver Plus Store App Launch
Naver has launched a new shopping application 'Naver Plus Store' app that uses AI technology. It recommends products of interest and customized benefits to users by utilizing Naver's AI technology 'Hyperclova X'. The 'AI Shopping Guide' function is mainly applied to electronic products, and AI recommends products suitable for the purpose just by searching. For example, if you search for 'laptop', it will present various options such as 'office use', 'design work use', and 'gaming use'. The new 'Discover' tab is a short-form video of about 30 seconds that […]
Today's House
eBay Evo: A Humanistic Design System Targeting GenZ
eBay has announced a new design system, eBay Evo. eBay has modernized its brand with a simple and human design to attract Gen Z and Millennials. As the name Evo suggests, which stands for Evolution, the eBay design team has been improving the core UX for about a year, and recently, it has grown into a project to completely change the brand. They have updated key pages that many users access. For example, the search results page has been redesigned to be centered around simple images, and […]
Naver Shopping Reorganization: Let's Play One More Time Coupang!
Naver is changing the 'Shopping' tab of its mobile app to 'Naver Plus Store'. Naver Plus Store is aiming to open within the year, and users who have not updated their apps can use the existing Shopping tab until December. Naver Plus Store's key feature is to recommend products or benefits that are appropriate for the customer's context using AI technology. The addition of 'Naver Plus' to the name is presumed to be a strategy to reinforce the word 'Benefit'. It is similar to the purple used in the existing Naver Shopping, and is slightly brighter. […]
