eBay has announced a new design system called eBay Evo. eBay has modernized its brand with a simple and human design to attract Gen Z and Millennials. As the name Evo suggests, which stands for Evolution, eBay’s design team has been working on improving the core UX for about a year, and it has recently grown into a project to completely change the brand.
We updated the main pages that many users access. For example, the search results page has been changed to a simple image-centered one, and social proof devices such as 'Others Bought' have disappeared. These bold changes were decided through testing based on user sentiment and preferences. The new design emphasizes softness and margins, and is visually comfortable for users.
“I think this is humanistic design,” says Tyler Moore, eBay’s senior design director. “It’s about bringing in softness and warmth, taking away the hard edges, softening the experience, embracing space, and giving people their place in the hierarchy.”
eBay's new design can be seen in the eBay Playbook, which outlines the guidelines.
