Lotus Biscoff has redesigned its logo. Lotus Biscoff is famous for its light biscuits that are eaten at home. It originated in Belgium in 1932 when Jan Boone Sr. created a caramelized biscuit using natural ingredients. In Korea, it is widely known as a coffee cookie. The name Biscoff is a combination of Biscuit and Coffee. Frances Booth, manager of Lotus Bakery, noticed that customers called the ‘little red biscuit’ Biscoff. In line with the brand’s expansion strategy, Lotus […]
Wanted has unveiled its brand-exclusive font, Wanted Sans. Created in collaboration with Gil Hyung-jin, Kang Han-bin, and Kim Dong-hwi of the Wanted Lab design team, it embodies the Wanted spirit of "all possibilities for working people." This sans-serif font embodies the geometric shapes characteristic of the new Wanted logo while also incorporating a human voice. It's an open-source font suitable for use in titles and body text. Designer's perspective: Wanted Sans embodies the diverse possibilities of working people, embodying the essence of "all possibilities for working people." […]
Deezer has rebranded in partnership with Koto. Deezer is a music streaming service founded in Paris in 2007. It operates in over 180 countries and has around 10 million paid subscribers. Working with global design studio Koto, the rebrand was designed to create a stronger presence and a stronger sense of belonging. 'Over the past two years, Deezer has transformed and this is a significant milestone, introducing a new identity and logo, while also repositioning our product as a platform for people to enjoy experiences that were previously impossible […]
Samyang has rebranded. Samyang created Korea's first ramen, 'Samyang Ramyun', and pioneered foods such as cup ramen and scoopable yogurt. The representative brand, ‘Fildak Bokkeum Ramen’, is so famous that people all over the world know it. In collaboration with global design agency Pentagram, the group name of Samyang Food Group and the CI of its holding company, Samyang Naturals, were changed to ‘Samyang Round Square.’ This is a strategy to strengthen our identity as a company pioneering the field that combines food and science. It contains 60 years of heritage and a vision for moving forward for the next 100 years. 👁️ Designer’s Eye Past […] ]
Tokyo Dome City has been rebranded. Studio &Form and typeface designer Toshi Omagari worked together to transform the visual identity for 2023-2024. Tokyo Dome City, previously called Big Egg City before January 1, 2000, is an entertainment complex in Tokyo that gathers various facilities such as Tokyo Dome, an amusement park, spas, hotels, and theaters. The original design was expressed in a way that can go back and forth between analog and digital. So that it can be recognized as a single system in any environment […] ]
Joonggonara has been rebranded. Joonggonara is an online used goods trading community that started on Naver Cafe and is a platform used by nearly 20 million people. Since its opening in December 2003, it has ranked first in the number of Naver Cafe members and has consistently maintained its ranking ever since. We shared in detail how we changed the brand identity of Jungjoongara, which has maintained its original form for 20 years. Part 1 summarizes the brand direction pursued by Joonggonara and how to express the brand […] ]
Onstage is ending its 13-year journey. Onstage is an indie music platform operated by Naver Cultural Foundation. Under the theme of discovering hidden music, it has shared live videos every week since November 2010. In line with the motto, ‘Hidden music meets the world,’ it has introduced various music. From Baek Yerin and Beenzino to Dear Cloud, Nell, Glen Check, Lee Seung-yeol, Jo Deok-hwan, Park Sung-yeon, and Leenalchi, it has spread good music across time and genre. On November 16, it will introduce its last music and end its operation. […]
MadeForMed has rebranded. MadeForMed is a medical communications service co-founded by Dr. Julien Pourcel and his colleagues in 2014. Based in France, they are building a community with 20 colleagues. Their goal is to modernize family medicine by providing close patient care. With the number of doctors decreasing and health becoming a consumer good, MadeForMed aims to bring doctors and patients closer together. This rebranding highlights the unique mission of the service across various visual identities […]
Flex has rebranded. Flex is an all-in-one HR platform that solves problems related to human relations that occur when running a company. A symbol has been added to the logo, which was made up of the word mark flex. The value that Flex pursues is said to be 'to connect all HR experiences into one and create a new change in the way we work. The essence that we have focused on has been consistent so far, and we decided to express the keyword 'team', which is our identity. 👁️ Designer's Eye Flex defined 'Flex-ness' based on the keyword 'team'. […]
Wanted has rebranded. Wanted is making new attempts to go beyond a platform that connects companies and job seekers to encompass the entire 'people's work'. We had to express our future direction while containing our current identity. It is said to have been completely redesigned to overcome a palette that is difficult to create a unique impression and a form that is difficult to use in various environments, both online and offline. The new Wanted visual identity focused on expressing ‘a career super app that will open up all possibilities for working people.’ 👁️ Designer’s eye […] ]
Webflow Webflow has been rebranded. Webflow is an American company based in San Francisco that provides services for building and hosting websites. Since its launch in 2013, it is an online visual editor optimized for creating websites without code. This rebranding was also shared along with various changes through the Webflow Conference on the 5th. 👁️ Designer's Eye The W in the service name is deconstructed to symbolically represent the basic elements of the web: HTML, CSS, and Javascript. This is a webflow […] ]
Wolff Olins has rebranded. It was founded in London in 1965 by designer Michael Wolff and advertising executive Wally Olins. He has contributed to the design of iconic brands such as the Beatles' historically significant Apple Records, Johnson & Johnson, Google, and Airbnb, and has recently designed brands for Leeum Museum, LG, Instacart, and Uber. Wolf Olins is trying something new by opening a new location in Los Angeles and expanding to the West Coast. Step up to the challenge […] ]
