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lego-brand-refresh-01
brand
LEGO Brand Update: Block Silhouettes Are Everywhere
The LEGO Group has collaborated with Interbrand to create a new design identity. The red brick logo is a powerful design that everyone knows, but it is also a digital...
lamborghini-rebrand-01-thumb
brand
Lamborghini rebranding: the golden bull leaping from the shield
Lamborghini has refreshed its visual identity for the first time in over 20 years. The company is aiming for electrification with the launch of the 'Towards the Heart of Taurus' (Direzione...
channeltalk-01
brand
Channel Talk Rebranding: Just the Change You Need
Channel Talk has rebranded. The brand identity of the all-in-one AI business messenger 'Channel Talk' has been reorganized for overseas expansion. 'Business and...
massimo-dutti-rebrand-01
brand
Massimo Duti Rebranding: An Inconvenient Gap That Surprised Everyone
Massimo Dutti has unveiled its new logo. Massimo Dutti is a luxury brand for the middle class, with elegant silhouettes and...
decathlon-rebrand-01
brand
Decathlon rebranding: A properly created symbol after 48 years
Decathlon has rebranded in collaboration with brand consulting firm Wolff Olins. Decathlon has 2,000...
instagram-motion-system-01
brand
Instagram Motion System: Human-Like Movement
Instagram has teamed up with studio DUMBAR/DEPT to create a motion system that was a radical rebrand about two years ago, 2×4...
h&h-rebrand-01
brand
H&H Bagel Rebranding: The Transformation of New York’s Iconic Bagel
H&H Bagels has been rebranded in collaboration with New York-based creative studio High Tide. Known as one of the top three bagels in New York,...
paris-2024-olympic-01
brand
Paris Olympics 2024 official poster: We are one
The 2024 Paris Olympics poster has been unveiled at the Musée d'Orsay. It was created in collaboration with French illustrator Ugo Gatoni. “Games...
lyle-golden-syrup-01
brand
Lyle Golden Syrup Rebranding: The Result of Modernization Abandoning Heritage
Lyle's new design for Golden Syrup has caused quite a stir. Golden Syrup features surreal illustrations and...
hwahae-01
brand
Reconciliation Rebranding: Beauty with Dreams
Beauty platform 'Hwahae' has rebranded. It is a big change after 11 years since the service was launched in 2013. Hwahae is a company that...
ittala-01
brand
Iittala rebranding: From comfortable daily life to fun fashion
At the beginning of February, Finnish lifestyle brand Iittala unveiled its new brand identity at Stockholm Design Week. Iittala's...
london-overground-01
brand
London subway map: branding that reflects the local community
London has collaborated with creative studio DNCO to change its subway map, making the complex overground map easier to read and...

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