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canadian-army-01
brand
Canadian Armed Forces Rebranding: Why You Need an Expert
The Canadian Forces has unveiled a new logo and it has been met with fierce criticism. In the past three years, the Canadian Forces has seen more retirees than recruits....
bumble-rebrand-01
brand
Bumble Rebranding: A New Dating App for Tired Women
Bumble has rebranded with new features. Bumble is a dating app for women, founded in 2014 and built on the support of women...
headspace-01
brand
Headspace Rebranding: A Spoonful of Professionalism with Friendliness
Headspace has rebranded. Since its founding 10 years ago, Headspace has been loved by many people for its keywords of mindfulness and meditation...
portugal-gov-logo-rollback-01
brand
Returning Portugal's Government Symbol: The Challenges of Designing a National Symbol
The Portuguese government is returning to its old symbol. About five months ago, Portugal hired Studio Eduardo Ayres, the creator of the legendary Porto city branding...
lamborghini-rebrand-01-thumb
brand
Lamborghini rebranding: the golden bull leaping from the shield
Lamborghini has refreshed its visual identity for the first time in over 20 years. The company is aiming for electrification with the launch of the 'Towards the Heart of Taurus' (Direzione...
massimo-dutti-rebrand-01
brand
Massimo Duti Rebranding: An Inconvenient Gap That Surprised Everyone
Massimo Dutti has unveiled its new logo. Massimo Dutti is a luxury brand for the middle class, with elegant silhouettes and...
decathlon-rebrand-01
brand
Decathlon rebranding: A properly created symbol after 48 years
Decathlon has rebranded in collaboration with brand consulting firm Wolff Olins. Decathlon has 2,000...
instagram-motion-system-01
brand
Instagram Motion System: Human-Like Movement
Instagram has teamed up with studio DUMBAR/DEPT to create a motion system that was a radical rebrand about two years ago, 2×4...
h&h-rebrand-01
brand
H&H Bagel Rebranding: The Transformation of New York’s Iconic Bagel
H&H Bagels has been rebranded in collaboration with New York-based creative studio High Tide. Known as one of the top three bagels in New York,...
paris-2024-olympic-01
brand
Paris Olympics 2024 official poster: We are one
The 2024 Paris Olympics poster has been unveiled at the Musée d'Orsay. It was created in collaboration with French illustrator Ugo Gatoni. “Games...
lyle-golden-syrup-01
brand
Lyle Golden Syrup Rebranding: The Result of Modernization Abandoning Heritage
Lyle's new design for Golden Syrup has caused quite a stir. Golden Syrup features surreal illustrations and...
hwahae-01
brand
Reconciliation Rebranding: Beauty with Dreams
Beauty platform 'Hwahae' has rebranded. It is a big change after 11 years since the service was launched in 2013. Hwahae is a company that...
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