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massimo-dutti-rebrand-01
brand
Massimo Duti Rebranding: An Inconvenient Gap That Surprised Everyone
Massimo Dutti has unveiled its new logo. Massimo Dutti is a luxury brand for the middle class, with elegant silhouettes and...
decathlon-rebrand-01
brand
Decathlon rebranding: A properly created symbol after 48 years
Decathlon has rebranded in collaboration with brand consulting firm Wolff Olins. Decathlon has 2,000...
instagram-motion-system-01
brand
Instagram Motion System: Human-Like Movement
Instagram has teamed up with studio DUMBAR/DEPT to create a motion system that was a radical rebrand about two years ago, 2×4...
h&h-rebrand-01
brand
H&H Bagel Rebranding: The Transformation of New York’s Iconic Bagel
H&H Bagels has been rebranded in collaboration with New York-based creative studio High Tide. Known as one of the top three bagels in New York,...
paris-2024-olympic-01
brand
Paris Olympics 2024 official poster: We are one
The 2024 Paris Olympics poster has been unveiled at the Musée d'Orsay. It was created in collaboration with French illustrator Ugo Gatoni. “Games...
lyle-golden-syrup-01
brand
Lyle Golden Syrup Rebranding: The Result of Modernization Abandoning Heritage
Lyle's new design for Golden Syrup has caused quite a stir. Golden Syrup features surreal illustrations and...
hwahae-01
brand
Reconciliation Rebranding: Beauty with Dreams
Beauty platform 'Hwahae' has rebranded. It is a big change after 11 years since the service was launched in 2013. Hwahae is a company that...
ittala-01
brand
Iittala rebranding: From comfortable daily life to fun fashion
At the beginning of February, Finnish lifestyle brand Iittala unveiled its new brand identity at Stockholm Design Week. Iittala's...
london-overground-01
brand
London subway map: branding that reflects the local community
London has collaborated with creative studio DNCO to change its subway map, making the complex overground map easier to read and...
winter-olympic-2026-01
brand
Milan-Cortina Winter Olympics 2026: Mascots Tina & Milo revealed
The official mascots for the Milan-Cortina 2026 Olympic and Paralympic Winter Games have been revealed. They were chosen through a public vote from 1,600 entries...
hanssem-01
brand
Hanssem rebranding: legendary logo refined after 32 years
Hanssem collaborated with design studio CFC to rebrand after 32 years. The visual identity of 'Hanssem', which means endless growth, is...
nybg-01
brand
NYBG rebranding: New Yorkers’ attitude toward nature
The New York Botanical Garden has collaborated with Wolff Olins to rebrand itself as NYBG (NewYork...
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