NONYMOUSAA: Fashion brand created by Kang Dong-won

Actor Kang Dong-won has launched his own fashion brand, "NONYMOUSAA." A former model, he directly participated in the 2024 F/W campaign, his first collection as creative director, and embodied the brand's vision. The brand logo, "AA," is a symbol created by reversing the "W" in Kang Dong-won's English name, expressing his personal identity. The collection features premium ball caps, outerwear, and knitwear, featuring high-quality materials and minimalist designs, striking a balance between comfort and style. […]
Hanwha Eagles Rebranding: The Eagle Soaring Through the Storm

To celebrate its 40th anniversary, the Hanwha Eagles have unveiled a new brand identity and uniforms in collaboration with American sports designer Matthew Wolff. The new slogan is "RIDE THE STORM." The home uniform features white and orange, a modern interpretation of the logo from their 1999 championship run, while the away uniform features gray and navy as its primary colors, symbolizing an eagle perched atop a summit. The new uniforms feature an improved, lightweight, and breathable […]
Layer: Today's House furniture brand

Lifestyle platform Today's House launched its own furniture brand 'Layer' on the 13th. Layer, the first furniture brand launched by Today's House, which handles the entire process from design to production, aims to be 'furniture that accompanies the beginning of space' with high perfection and reasonable price. Today's House planned Layer by concentrating its capabilities accumulated over 10 years in the furniture and interior design industry. The first collection, 'Pave', means 'laying the foundation, the basics' and includes beds, mattresses, sofas, tables, storage units, etc. […]
Leica CINE PLAY 1 released

German optics brand Leica has launched its new Cine Play 1 laser projector. The Cine Play 1 delivers up to 300 inches of screen size at 4K resolution and boasts 3,000 lumens of brightness, ensuring clear images in both indoor and outdoor environments. A high-performance zoom lens and triple RGB laser technology deliver exceptional color accuracy and contrast, and support for the latest HDR formats, including HDR10+ and Dolby Vision, ensures an immersive viewing experience.
Naver Dan24: AI-based shopping app ‘Naver Plus Store’

Naver held the "Dan 24" conference at COEX in Samseong-dong, Seoul, on the 11th and 12th. They announced AI-powered shopping, enhanced membership, and personalized AI search. Naver plans to launch a dedicated shopping app, "Naver Plus Store," in the first half of next year. Unlike Coupang's fulfillment service, which handles everything from product purchase to delivery, Naver's strategy is to strengthen its alliances with partners. "Now Delivery" delivers daily necessities within an hour of ordering, and "Install Now" offers furniture and appliances. […]
Starbucks Winter Frequency: The first digital planner created with GoodNotes

Starbucks has unveiled its Winter Frequency Rewards, featuring a Moleskine planner, a portable lamp, and a calendar by Print Bakery artist Lee Hee-jo. Additionally, Starbucks has launched its first digital planner, the "2025 Starbucks Digital Planner" and the "2025 Starbucks Sticker Book," in collaboration with GoodNotes, the world's #1 note-taking app with 24 million monthly active users. Nut Company, the operator of the digital stationery platform "Weaverding," was in charge of the content and design. Mantarat and Monthly, which help plan yearly goals, […]
OpenAI buys Chat.com for an estimated $21 billion.

OpenAI has bought the Chat.com domain. Now, typing Chat.com will take you to ChatGPT. Sam Altman simply posted the URL chat.com on X. OpenAI also purchased the iconic domain ai.com last year for $1,100. Chat.com is one of the oldest domains, registered in September 1996. HubSpot co-founder and CTO Dharmesh Shah personally acquired it for $10 million. Shah announced the sale in March of last year to an anonymous buyer, who turned out to be OpenAI. Shah […]
Myeongdong Shinsegae Christmas Lights Decorating the End of the Year

Shinsegae Department Store has unveiled a media façade to celebrate the holiday season, starting on November 1st, earlier than usual. An immersive video titled “Pursuit of Christmas Moments” was featured on a giant 8K screen the size of three basketball courts. At the end of the video, a large ribbon that led the journey adds the phrase “Holiday Magic in Every Moment,” adding to the excitement of the end of the year. Shinsegae Department Store is using the theme of “Winter Fairy Tale” […]
Chinese Audi electric car finally loses ring logo

Audi has unveiled a new EV lineup in partnership with Chinese automaker SAIC. The electric sportsback concept car, the AUDI E concept, omits Audi's signature four-ring logo. It also ditched Audi's existing EV brand, the e-tron, and uses only the "AUDI" wordmark. The bold rebranding is an effort to regain market share in China. Audi CEO Gernot Döllner stated, "Chinese premium customers are different from international customers. The global […]
Graphic Design Errors Hidden in the X Logo

There’s a subtle flaw hidden in the X logo, and it’s usually a subtle one that’s hard to notice. Musk asked for a new logo to replace Twitter overnight, and X’s followers suggested an image made from Unicode characters. Musk accepted, and Twitter changed to a logo that doesn’t come to mind at all. It’s since been given a more personal touch, with a more worn-out, grungy background. Design YouTuber Will Paterson explains that […]
Guggenheim's G across the continent

The Guggenheim has rebranded in collaboration with Pentagram. The Guggenheim Foundation was founded in 1937 by Solomon R. Guggenheim and operates the Solomon R. Guggenheim Museum, the Guggenheim Museum Bilbao, and the Peggy Guggenheim Collection. The Solomon R. Guggenheim Museum, designed by Frank Lloyd Wright, and the Guggenheim Museum Bilbao, designed by Frank Gehry, are considered masterpieces of architecture. The Guggenheim Museum operates on three continents: New York, Venice, Bilbao, and Abu Dhabi. […]
Rimowa Original Cabin Optical Launch

Rimowa has released a new limited edition 'Original Cabin Optical'. The groove details inspired by optical art create an optical illusion. The unique finish reveals different textures on the surface depending on the angle and light reflection. A similar jacquard pattern is applied to the interior of the suitcase. The same design is applied to the Flex Divider, a compression system that allows for more luggage. The telescopic handle allows for smooth, stepless height adjustment, […]