CJ Olive Young announced on the 11th that it has renewed its brand logo in line with its global business expansion. This renewal focuses on improving visibility and English readability, reflecting its global and omnichannel strategies. Since its launch in 1999, Olive Young has revamped its brand at every major business milestone, including the introduction of its omnichannel strategy in 2019. Previously, the logo included an olive symbol within the text, but this time, the "OLIVE YOUNG" wordmark logo has been used alone […]
Apple is set to unveil new products on February 19th. Apple CEO Tim Cook announced the announcement on social media with a message: "Get ready to meet the new family. February 19th." This announcement is expected to be a single product release, rather than a large-scale event. While the industry expects the iPhone SE 4 to be unveiled, some suggest it could be released under a new name, the "iPhone 16E." This aligns with the term "new member" […]
The Roald Dahl Story Company has teamed up with Pentagram to create a new brand design. The project was designed to reflect the humor and whimsy of the author’s original stories, as Netflix’s rights management company RDSC expands its global storytelling franchise. Emily Oberman and her team at Pentagram created a flexible system that works across all ages. They created a custom typeface, Fantastic Mister, with content for toddlers, families, and adults in mind. […]
Apple is also offering its Apple TV app and Apple TV+ streaming service on Android. Users can enjoy Apple TV+ and MLS Season Pass content through the Apple TV app on Google Play. The Apple TV app for Android was developed with Google's Material Design principles in mind, providing a seamless user experience across a wide range of Android devices. It runs on devices running Android 10 or higher. New users of Apple TV+ […]
WooCommerce, a famous WordPress eCommerce plugin, has rebranded. Many teams have worked together for this rebranding, and all the work has been done internally. The brand logo and colors have changed, and the overall image has become more modern. WooCommerce supports various types of businesses, but it is a service that is especially helpful for businesses in the growth stage. We are focusing on expanding the Woo ecosystem by collaborating with hosting providers, technology partners, agencies, etc. Woo wants to provide only the features […]
Australian bootmaker UGG Since 1974 has changed its brand name overseas following a legal dispute with US company Deckers Outdoor Corporation. This is the result of a trademark lawsuit that began in 2016. Todd Springthorpe revealed in a TikTok video that Deckers had filed suit against him over his use of the "UGG" trademark. He emphasized that the company has been manufacturing UGG boots in Australia for more than 50 years and owns the trademark in both Australia and New Zealand. […]
OpenAI is strengthening its brand identity with a Super Bowl ad. This strategy aims to highlight the historical significance of its product while also highlighting its practical applications in everyday life. OpenAI's ChatGPT rapidly grew, reaching 100 million users within two months of its launch in November 2022. Despite currently boasting over 400 million users, brand awareness remained relatively low. To address this, OpenAI's Chief Marketing Officer (CMO) […]
Pascucci has rebranded. Based on the slogan "Sense of Italy," the restaurant has completely revamped its space design, menu, and brand identity. The logo, with the exception of "Caffe," has been replaced with gold from its original red and black colors. The interior features wood tones, grid shelves, and floral patterns. To promote espresso culture, the restaurant has introduced a new "Espresso Plate" menu, offering customers a choice of affogato, con panna, strappazzato, and macchiato. […]
Netflix has made a full-fledged entry into the live sports market, adding 18.9 million subscribers in the last three months of 2024. To strengthen brand awareness, Netflix sports content needed a distinctive brand identity, and collaborated with creative studio Study Hall to develop a design system. Jeremy Volk, creative director at Study Hall, said, “We wanted to reflect Netflix’s storytelling style by going beyond the game highlights to […]
Norwegian web browser developer Opera has released a new web browser called Opera Air. The browser offers a range of mindfulness features designed to help users take short breaks while using the Internet. The browser includes breathing exercises, meditations, positive affirmations and quotes, and has buttons for them. Mohamed Salah, Opera’s chief product officer, said: “The web is beautiful, but it can also be confusing and overwhelming […]
OpenAI has unveiled a new logo and a new font, OpenAI Sans, as it rebrands. There’s no ambiguity about the new identity, which was developed in-house by a team led by Head of Design Veit Moeller and Design Director Shannon Jager in collaboration with Berlin-based type foundry ABC Dinamo and Rotterdam-based motion partner Studio Dumbar. The rebrand was led by OpenAI’s internal design team and aims to create a “more organic and human” identity. The […]
Apple has released a new invitation app called Apple Invites for iPhones running iOS 18 or later. Users can plan meetings and create invitations. Only Apple's iCloud+ subscribers can create invitations, and those who don't use Apple services can receive invitations via the web. Apple Invites allows users to select images from their photo library or use backgrounds provided by the app when creating an invitation […]
