Soomgo, a professional connection platform, has rebranded after 10 years. Operated by Brave Mobile, Soomgo will implement a new logo, brand colors, and slogan on its website and mobile app starting March 6, 2025. The new brand slogan, "Life Skills for a Better Everyday Life," reflects Soomgo's commitment to going beyond simply matching experts and helping customers realize their desired lives. Through this rebrand, Soomgo aims to move beyond its traditional problem-solving-focused service and […]
The UK's public broadcaster Channel 5 has rebranded and relaunched under the name '5'. This is a strategy to integrate cable broadcasting and streaming services. The broadcaster has combined the existing Channel 5 and streaming service My5 into a single brand, introducing a single name, '5'. The logo design, which emphasizes the number 5, has also been changed. This brand refresh was carried out in collaboration with creative agency Pablo. The advertising campaign 'It's all on 5' is a variety of […]
Mobile resident registration cards, legal identification stored on smartphones, will be issued to all citizens. They can be used anywhere a traditional resident registration card is required, including public institutions, banks, hospitals, and convenience stores. The Ministry of the Interior and Safety and the Digital Platform Government Committee announced that nationwide issuance of mobile resident registration cards will begin on the 14th. Applications can be made at the local community center in your jurisdiction starting on the 14th, and from the 28th, applications will be accepted at all community centers regardless of address and through the Government24 online platform. Accordingly, Seoul residents can also use mobile […]
Baedal Minjok (Baemin) announced that it will reorganize its packaging order service into 'Baemin Pickup' and conduct a marketing promotion worth 30 billion won. At the same time, it decided to charge 6.8% for packaging order brokerage fees, which were previously free, starting from the 14th of next month. Woowa Brothers, which operates Baemin, said, "We plan to provide various discount benefits so that customers can pick up food directly from nearby restaurants without waiting for delivery," and "From the perspective of business owners, profitability can improve if the number of orders increases without the burden of delivery fees […]
abc has collaborated with Studiook, based in New York and Dublin, to refine its logo. Since its inception 60 years ago, the abc logo has become one of the world’s most recognizable brands. Over the years, it has evolved into a variety of surface expressions to suit the needs of the times, but the need to address the consistency issues and technical limitations of the logo has grown. These two considerations – the need to maintain the asset and improve functionality – have led to the original 1962 design by Paul Rand […]
Korean Air has unveiled a new brand identity (BI), its first in 41 years since the Taegeuk mark in 1984. The rebranding was done in collaboration with New York-based Lippincott, which has been creating branding since 1943, and with Dalton Mak, which has been creating fonts since 1991. The Taegeuk pattern is at the heart of the new brand design. While maintaining the overall framework of the Taegeuk, inspired by the Korean national flag, the movement of the ribbon in "Sangmo Nori" (a traditional Korean folk game) is reflected. The font used in the logo is expressed in a similarly expressive curve, with open connections and […]
Phase, a no-code platform for product designers, has raised $13 million in funding. Having grown rapidly with its UI animation platform, Phase plans to release a major update this April, adding advanced features essential for UI/UX design. Phase is a platform that helps product designers create more complete prototypes and minimize collaboration with developers. Unlike traditional design tools, designers can simulate fully interactive websites or apps without any separate coding […]
AndoAndoAndo's designer Yu Ando created an automatic vinyl record player watch inspired by the Panasonic Technics SL-1200 turntable. This fully functional watch displays the time using a rotating miniature tonearm, logo, and disc on the dial. The time is indicated by a record label with an "A" logo, the end of the alphabet indicating the hour. The minutes are indicated by a tonearm, which the designer noted is not entirely straight.
The design of driver's licenses has been changed for the first time in 23 years. The Korea Road Traffic Authority announced on the 11th that a new driver's license with enhanced security technology will be issued at driver's license testing centers nationwide. The new license features photo-variant ink that changes color depending on the viewing angle. Furthermore, the hologram color changes and the addition of a Rose of Sharon design make counterfeiting more difficult. The license background features a raised image of the Steller's Sea eagle, the symbol of the police, and a line drawing. The Korea Road Traffic Authority announced that the new driver's licenses were issued in January […]
To celebrate Mario Day, Nintendo has released an update for its popular alarm clock, the Nintendo Alamo, adding new alarms and themes. This update adds classic Super Mario Bros. music and Mario-themed visual effects, offering fans a unique experience. The Alamo is an alarm clock that responds to the user's slightest movements with sounds from various games. When it's time to wake up, a band plays and cheers, and when you move your hand or turn, […]
Volvo has released a new commercial for the Saudi Arabian market, titled "Come Back Stronger." The ad, which doesn't feature a single car, was created entirely using AI technology. Lion Creative, a Dubai-based advertising agency, created the ad for Volvo's Europe, Middle East, and Africa (EMEA) region. The ad, in collaboration with Electromin, Volvo's distributor in Saudi Arabia, produced the images using MidJourney and the video using Runway. The script was drafted by humans, but ChatGPT […]
Pepsi recently released a video of its "Undercover Cups" campaign, in which it raided major burger chains in the United States and replaced customers' drinks with its own products. Pepsi visited McDonald's, Burger King, and Wendy's, taking customers' Coke orders and replacing them with Pepsi. These brands are all official partners with Coca-Cola. The campaign aired on YouTube, Instagram, Facebook, X, and TikTok. Pepsi used this campaign to […]
