Interbrand has released its 2025 Best Global Brands rankings. Apple once again topped the list, continuing its trend of holding the top spot since 2013. This year, Apple's brand value fell 3.7 percent year-on-year to $47.09 billion. Microsoft, in second place, rose 10.2 percent to $38.85 billion, and Amazon, in third, rose 7.3 percent to $31.99 billion. Google maintained fourth place with $31.71 billion, and Samsung ranked fifth with $9.05 billion. The keywords that changed the trend this year were AI and […]
Grammarly has changed its name to "Superhuman" and launched a new AI productivity platform. This rebranding signals Grammarly's expansion from a grammar correction service into a broader AI-powered work ecosystem. The new Superhuman brand encompasses four products: Grammarly, a writing assistant; Coda, a collaborative workspace; Mail, an intelligent email client; and the newly unveiled AI assistant, Superhuman Go. These four products are now collectively known as "Superhuman […]"
Canva announced a new AI model, along with a variety of new products and features, updates to its AI assistant, and a spreadsheet integration for creating data visualization widgets. Canva also announced the release of its "Foundation Model," trained on Canva's design elements. Unlike traditional diffusion models, which generate flat images, this model creates designs comprised of editable layers and objects. For social media posts, presentations, whiteboards, websites, and more, […]
PepsiCo has unveiled a new corporate logo for the first time in 25 years. This rebranding marks the 60th anniversary of the merger of Pepsi and Lay's, and marks an attempt to redefine the company's identity across over 500 global brands. PepsiCo has grown into a global powerhouse with 300,000 employees, including brands like Gatorade, Quaker, Siete, and Poppy, but its corporate logo has remained unchanged for many years. The new identity is based on the slogan, "Food. Drinks. Smiles." The logo's core […]
Thanks to the support of so many, I've been able to continue my Design Compass activities. Thanks to you, I'm steadily establishing practical design theories that drive business impact. Recently, I've met and talked with several CEOs and designers, and it's been more enjoyable than I expected to be able to help them in person, rather than through media channels. Surprisingly, many people think design is difficult and complex, and some find my writings and videos confusing.
Canva has relaunched its Affinity creative suite, which was once considered a competitor to Adobe after its acquisition of Serif last year. The new Affinity suite has been revamped to include photo editing, vector illustration, and page layout in a single app. Unlike the previous version, where Designer, Photo, and Publisher were each sold separately for $70, the new Affinity apps emphasize that they are "forever free." The new version is currently available for Windows and Mac […]
Handmade keycap brand Jelly Key has unveiled the "Art Toy x32" and "x77" series, inspired by the 1984 Apple Macintosh 128K. This collection features transparent keycaps shaped like retro TVs, all handcrafted. Inside, the keycaps are detailed with small elements resembling components from old computers and TVs, including circuit boards, power supplies, capacitors, lightbulbs, and wires, each individually crafted using colored resin. The wires and […]
Evernote, synonymous with note-taking apps, has unveiled its new logo for 2025. This renewal focuses on brand modernization and minimalism, maintaining Evernote's iconic elephant symbol while reimagining it with a more refined look. The elephant's trunk has been streamlined, and the shapes of its ears and eyes have been refined to create a smooth flow. Overall, the absence of sharp angles has been replaced by a harmonious blend of restrained curves and straight lines, resulting in a clean, uncluttered design free of complex elements. These changes […]
"TimeDash," an app that reinterprets the sensibility of 1970s analog-digital clocks in a modern way, is gaining attention. Available for iPhone, iPad, and Mac, TimeDash is a tool that visually visualizes data widgets, striving for a balance of functionality and design. TimeDash began as a project led by designers Vincent and Johan, who hail from global design studios such as Pentagram New York, Local Project, and Lava. Experienced iOS developer Dimitri joined the team, and the first version was released in 2021. […]
British tech brand Nothing has unveiled the fourth smartphone in its 2025 lineup, the Phone 3a Lite. Priced at €249, it's essentially a reimagined version of the CMF Phone 2 Pro, which launched earlier this year. The new model inherits the MediaTek Dimensity 7300 Pro chipset, a 6.77-inch FHD+ AMOLED display, 8GB of RAM, a 5,000mAh battery, and a triple camera setup: a 50-megapixel wide-angle lens, a telephoto lens, and an 8-megapixel ultra-wide lens. […]
Adobe and YouTube announced a new collaboration for creators worldwide. The companies unveiled "Create for YouTube Shorts," a mobile creative platform that combines Adobe Premiere Mobile and YouTube Shorts, enabling professional-level video editing and instant publishing on mobile. The announcement was made at Adobe Max 2025, the world's largest creative conference, in Los Angeles. Adobe is adding a dedicated YouTube Shorts editing space to Premiere Mobile […]
The official integration of ChatGPT into KakaoTalk heralds a major shift in the domestic messaging landscape. Kakao announced on the 28th the launch of "ChatGPT for Kakao" in collaboration with OpenAI. Users can access the service immediately by clicking the ChatGPT button at the top of the KakaoTalk chat tab, without logging in. Existing OpenAI accounts can also be linked, and free users are subject to usage limits. This service is integrated with Kakao's AI agent platform, "Kakao Tools," […]
