Leipzig has established a new identity to accelerate its digital transformation. The rapidly growing city has simultaneously redesigned its brand and citizen portal to better connect with citizens and navigate public services. This project translating the city's strategy into a visual language focused on accessibility, clarity, and scalability. The existing Leipzig.de system, with its complex structure built up over the years, made it difficult for citizens to find the services they needed. To address this, […]
Apple has unveiled a new identity verification method, Digital ID, based on U.S. passport information. Digital ID works on iPhones and Apple Watches, allowing users to scan their passport information in the Wallet app to create an ID card and present it immediately at airports and other locations. This feature does not replace a physical passport and is primarily intended for domestic flight verification. Apple hopes this digital ID will allow more users to […]
ArtScience Museum, Singapore's landmark art, science, and culture landmark, has unveiled a new identity ahead of its 15th anniversary. The rebrand, led by the US-based agency Project3, embodies the museum's core philosophy of convergence throughout its visual language. Since its opening, ArtScience Museum has built global recognition for its content that transcends the boundaries of art and science, from exhibitions of Leonardo da Vinci and Salvador Dalí to immersive experiences by teamLab. The new brand further clarifies this identity and presents a forward-looking […]
Valve has unveiled three new hardware products, announced for early 2026. This new ecosystem consists of the Steam Frame, Steam Machines, and Steam Controller. The Steam Frame is a VR extension of the Steam Deck. It features a Snapdragon 8 Gen 3 ARM64 chip instead of the Qualcomm XR2 and runs SteamOS directly. Users can copy games from their PC to a microSD card and run them directly. In addition to VR titles, […]
Airbnb is partnering with Instacart to pilot a service that allows guests to pre-order groceries and have them stocked at their accommodations. Previously, guests had to order and pack their groceries after arrival using a delivery app. Once fully launched, this pilot will allow guests to arrive stocked with essentials, allowing for a more relaxed travel experience. This service also empowers hosts to take on a new role, one Airbnb is creating. […]
Montblanc has unveiled the "High Artistry Château de Versailles Collection," a quintessential expression of art and craftsmanship. This collection draws inspiration from the Palace of Versailles, a symbol of French absolute monarchy and a masterpiece of Baroque architecture. This series, meticulously recreating the grandeur and balance of Versailles, transcends mere writing instruments and becomes a work of art. The High Artistry series, with its theme of honoring humanity's cultural heritage, pays homage to the world's greatest architectural landmarks and historic sites, including the "Grandeur […]
Asahi Super Dry has launched a global brand platform, titled "Seek What Is Unique." This platform, co-produced by Havas London and the Havas Creative Network across Asia, Australia, and North America, highlights Asahi Super Dry's signature refreshing "Karakuchi" flavor and unique brewing process. At the heart of the campaign is a 90-second cinematic film shot in Tokyo. Directed by award-winning directorial duo Alaska, it follows two friends as they explore a neon-lit […]
Naver has completely rebranded "Naver Maps" for the first time in 10 years, evolving it from a simple navigation app into a comprehensive platform encompassing all aspects of life. The core of this redesign is the introduction of a "Reservation" tab, which connects various offline experiences, including restaurants, accommodations, beauty, travel, and leisure, with a single search and reservation. The new version, which went live on November 10th, allows users to search for locations on the map, then experience a "one-stop journey" that includes reservations, schedule management, notifications, and even repeat visits. Restaurants or […]
This is a brand design collaboration between American healthcare brand Trellis and design studio How & How. The American healthcare system can often feel like a complex maze, especially for mothers caring for children. Faced with having to manage hospital appointments, medical records, and family health information in disparate apps and documents, nine out of ten American women rely on simple note-taking apps to keep track of their family's health. […]
Frito-Lay, a PepsiCo subsidiary responsible for snacks, has launched its "Simply NKD" line, targeting health-conscious consumers for this holiday season. The line eliminates artificial colors and flavors from its signature Doritos and Cheetos products. The new line includes four flavors: Doritos Nacho Cheese, Cool Ranch, Cheetos Puffs, and Flamin' Hot Cheetos. All products are made with natural ingredients, excluding synthetic colors like Red 40, Yellow 5, and Yellow 6. […]
Google is actively expanding its AI ecosystem centered around map data. On November 10th, Google unveiled a new AI product line based on the Gemini model through the Google Maps Platform, introducing various tools that enable developers and users to utilize map data more quickly and efficiently. The most notable feature is the "Builder Agent." Users input a sentence describing their desired project, and Gemini interprets it and creates an interactive map […]
Koffee Skates, a brand from Montevideo, Uruguay, is gaining attention for its bold blend of skate and coffee culture. The brand identity, created by designers Berg Kotogian and Juan Manuel Barbe of Another Monday Studio, captures a sense of both everyday life and street style. This skate shop and café has become a new meeting place in the city, a cultural hub where skaters, artists, and coffee lovers seamlessly mingle. The logo is simple yet striking.
