The visual experience for the FIFA U-20 World Cup Chile 2025, a tournament drawing the attention of the global football world, has been unveiled. This project involved connecting the emotions of an international sporting event with the cultural identity of the host country through movement. Justified Studio developed the brand identity, and Agio handled all motion design. The two teams collaborated to create a visual language that seamlessly integrates rhythmic, traditional identity into a unified whole.
Aggio created the entire motion toolkit for the competition. He designed all the motion elements, including the logo animation, banner animation, icon animation, kinetic typography, and transitions. As this was an international event watched by the world, the precision of every detail was a key criterion.
The official brand, unveiled, draws inspiration from Chile's unique nature and culture. The emblem expresses its identity by combining the silhouette of the Andes Mountains with the Copihue, Chile's national flower. The soccer ball atop the mountain symbolizes the dreams of young players, while the lower structure embodies ambition and pride. The color scheme reflects the vibrant red of the Chilean soccer team, the light blue of the Pacific Ocean, the dark pink of flamingos, and the orange of the Atacama Desert, reflecting the multi-layered landscape of the host country.
The slogan was chosen as "Legends in the Making," reflecting the fact that world-class players like Maradona, Messi, and Haaland first emerged on the U-20 stage. The tournament will be held from September 27 to October 19 in major cities such as Santiago, Valparaiso, Ranca, and Talca.
Pablo Millard, president of the Chilean Football Federation, emphasized that this tournament is the most important international event since the 1962 World Cup. Expectations are high that it will be an opportunity to discover young players and open a new chapter in Chilean football. FIFA plans to sequentially release information on the official mascot, draw schedule, and ticket information in the future.
