After Figma was acquired by Adobe for $20 billion, Collins and I created the brand campaign, “Nothing Great is made alone.” It’s a message befitting a company that thrives on collaboration, and it connects to the spirit of challenging design. It started as the first web-based design tool and suggested ways for people to collaborate. It emphasizes the benefits of teamwork by deconstructing the Mona Lisa, the symbol of the lone genius. It’s about how nothing great can be made alone and how non-designers can create great designs. […]
Naver has released a beautiful Hangul font, Nanum Square Neo. It continues the straight lines of Nanum Square. The direction has been adjusted to reflect the flow of handwriting, and the internal space is wide yet tightly filled. The size and shape have also been adjusted to ensure a comfortable mix of Hangul, English, and numbers. The font thickness can also be easily adjusted for use in a variety of environments. The Naver Hangul campaign aims to bring Hangul to life in the online world, expressing thoughts and ideas in Hangul […]
Salvatore Ferragamo has changed its word mark. With the appointment of Creative Director Maximilian Davis, we have unveiled a simplified logo. I removed 'Salvatore' and created a black serif font. British art director and graphic designer Peter Saville created a new wordmark. To represent the company's Florentine roots, Cheville chose a classic font that resembles the letters left in stone by Renaissance artists. The founder’s personal history and identity […] ]
The Verge has unveiled a new brand identity. It boldly states that it will revolutionize media with blog posts. Voxmedia, which represents new media, operates food media Eater, real estate media Curbed, style media Racked, sports media SB Nation, and gaming media Polygon, but the IT media The Verge is said to be the most influential. In order to redesign the relationship with readers centered on blogs […]
Roblox refreshed its logo in late August, signaling its move toward becoming a 3D immersive experience platform. The slanted square "O," a symbol used since 2017, remains. This square symbolizes the buildings and movement Roblox uses. The updated wordmark is more modern and readable. The reduced internal space significantly reduces the amount of white space consumed, and the font, which used to appear bulky and filled within the square, has been aligned to a horizontal line. […]
Toss has unveiled a new face. Its symbol embodies a new dimension. It adds depth and movement by literally adding the dimension of space. The symbol once represented the ease of sending a message, and now represents the simplicity of financial transactions, like throwing a ball. Now, it offers a new dimension, transcending mere convenience and creating an equitable financial experience for all. The transition from the previous brand film to the next dimension is intriguing. […]
How can we recognize the seedlings that will grow? Innovation Forest is a site opened by Mark & Company in October 2021, where you can view detailed data such as traffic and sales of about 4,700 startups. It is said that all growth data of about 4,000 startups have been opened for free since early December to contribute to creating a healthy startup ecosystem and convey the value of startup growth to many people. Innovation Forest is a startup growth analysis platform and a startup investment specialist […]
Zigzag has announced a rebrand. The most notable change is a taller font for the wordmark. The primary color has been changed to cool-toned pink, and the catchphrase has been changed from "Chosen by 35 million women" to "Brand Fashion Life." New tabs have been added, including Beauty and Life, as well as a tab for discovering your own style. This suggests a strategy to grow beyond personalized recommendations into a service that fosters new discoveries. Zigzag, which left a strong impression with its slogan "Live as You Want," […]
Inflatable 3D Alphabet is a 3D alphabet image created by Wannathis, a creative studio that mainly handles 3D assets. Each alphabet from A to Z is expressed attractively in high quality. It is divided into colored and black and white versions and was created with Figma and Blender. The colorful 3D alphabet is really attractive. The texture expression that is almost realistic is also amazing. A certain texture may stand out too much or the direction of the light may look awkward, but when the alphabet is combined […]
Instacart is a grocery delivery company. Insta Cart has so far used the expression of a carrot being put into a shopping cart as its logo. Earlier this year, Instacart's service grew rapidly, expanding its reach by delivering items other than groceries. Accordingly, we carried out a rebranding to maintain our identity and adapt to the changing market. While maintaining the carrot icon, the future direction was included in various touch points. The part of the carrot leaf that is expressed similar to an arrow is the product […] ]
Now we have mushroom tokens. The 3D look of the mushrooms in the smooth jelly is unique. It is a different form from the recently popular NFT created for profile photos. A compelling visual experience is appealing, but what is the final value the customer gets from it? Although I couldn't see it right away, I saw a glimpse of grammar that wasn't there before. The most important thing about NFTs right now seems to be topicality and visual imprint. Like a creative advertisement, an unexpected and heterogeneous […] ]
'Your passport to the metaverse' An avatar of unknown gender and age, wearing Adidas, walks along to dreamy music. After going through sensory images, it asks about my personality. Depending on my answer, an unidentifiable object changes to match the nature of my answer. After creating my own avatar, I can wear Adidas shoes that match my style and take a snapshot. At the forefront of new changes […]
