Hyde Park Picture House has been rebranded by Leeds-based design studio Rabbithole. Designed by architects Thomas Winn & Sons in 1906, it became a cinema in 1913. It is the oldest cinema in the UK, still using analogue projectors and gas lighting. It retains features from its early days, such as its ornate balconies and outside ticket booth. It reopened in 2016 after a restoration. 👁️ Designer’s Eye The distinctive logo is a reference to the early 20th-century Cineccanica […]
For cat food brand Maowoo, DXD Studio designed the brand experience. DXD Studio is a design studio based in Shenzhen, China. DXD partner Zhou Shengdian revealed that the goal was to combine a unique identity that could communicate with the younger generation of cat owners, with 'lifestyle aesthetics' and 'reliable scientific food'. “Intuitively, it looks more appetizing, takes the packaging design to the next level, and inside […] ]
My Real Trip has been rebranded. Established in 2012, My Real Trip is Korea's leading online travel platform that helps people travel abroad. We started with guided tours and expanded to attraction tickets, air tickets, lodging, travel insurance, and car rentals, providing everything about travel. This time My Real Trip changed its symbol and word mark. The changed logo has been applied to the entire app and web service. It has changed from a logo with a diagonal line penetrating the wordmark to a handwritten wordmark. The symbol changed from M to My. […] ]
Mail Chimp and the London Design Museum open a free interactive exhibit examining the impact of email. 'Email is Dead', to be held on September 28th, asks questions about email. Today, 50 years after email was introduced, it is used by over 4 billion people and is an essential part of business communication. In what direction will e-mail expand culturally and technologically after the advent of AI? Michelle Taite, CMO of Intuit Mailchimp, who provided the exhibit […] ]
The movie 'Barbie' based on Mattel's toy Barbie has been released. It is a story that unfolds as 'Barbie', who lived in 'Bobby Land', where she can become anything she wants, goes on a journey with 'Ken' to discover and solve the crack in the portal that led to the real world. Directed by Greta Gerwig, who created 'Francis Ha'. It was the highest opening score ever. It is said to have earned $337 million (about 430 billion won) at the worldwide box office in its first weekend. […] ]
Naver renewed the icons of 189 services. It took 468 days. How did you achieve the difficult mission of maintaining your identity while being trendy? The code name 'Duck Up Match', which claims to be a professional 'duck' branding, shared the detailed process. 👁️ Designer's Eyes You can read graphic trends just by looking at the changing icons of Intellectuals, Naver's representative service. The green color that symbolizes NAVER has also changed subtly. It is said that there was a consensus that the icon should be changed according to the trend from 2021. Representing a service […] ]
Bluebird goes and X comes. Twitter's name and symbol became X. On the 23rd, Elon Musk announced to internal employees that he would change Twitter's logo and name, and it was immediately applied to the service. x.com redirects to twitter.com. 👁️ Designer's eyes Musk said he wanted to turn Twitter into 'X, the app for everything', and the post was x's. We're changing everything from the ground up, aiming for a new kind of social media platform. Twitter CEO Linda Yaccarino […] ]
New Jeans has released several music videos for their second EP, 'Get Up', in preparation for their summer comeback. The music and videos are so well-made that each one seems like a title track. We took a look at the aesthetic elements of various music videos, including 'New Jeans' and 'Cool with you', from a design perspective. 👁️ Designer's Eye New Jeans 'New Jeans', which uses the same name as the group, attracted attention by collaborating with Cartoon Network's <Powerpuff Girls>. The members' […]
Job search site Glassdoor has rebranded with London-based design studio Koto. The company has completely revamped its language and visual identity, and rebranded its mobile app and website to emphasize its mission: “Building a healthier, more transparent work community for everyone.” 👁️ Designer’s Eye Glassdoor is set to become a platform for authentic conversation, centered around the tagline “Where work talk gets real.” […]
Microsoft has announced Aptos, a new typeface for its Office products. Aptos is a typeface inspired by mid-20th century Swiss typography and succeeds the Calibri typeface that has been the default typeface in Outlook for 16 years. Microsoft has been testing new typefaces since 2021 and has named one of them, Bierstadt, Aptos, after a town in Santa Cruz, California. 👁️ Designer's Eye Aptos was created by Steve Matteson, who created Segoe, the default font for Windows. […] ]
Major League Soccer (MLS) and Athletics have teamed up for a new program for kids, MLS Go. MLS and Athletics have teamed up again for the first time in nearly a decade since MLS’s rebrand in 2014. MLS Go provides an affordable way for boys and girls ages 4 to 14 to experience local soccer. Once the season starts, they learn the game, play, and compete against their friends in the league wearing MLS club jerseys. Available in 18 markets (MLS, […]
