Facebook, used by more than 2 billion people every day, has refreshed its brand identity. In this refresh, Facebook has strengthened the elements that symbolize its brand. We integrated the Facebook brand from products to marketing and created a new palette centered around the color blue, which symbolizes Facebook. “We wanted the new logo to feel familiar yet dynamic, sophisticated and elegant. “With subtle but important changes, we were able to achieve the impression and optical balance we were after.” Design Director Dave N said: […] ]
Johnson & Johnson, one of the world's largest healthcare companies, has rebranded. Used for over 130 years starting in 1887, co-founder James Wood Johnson's signature is slowly disappearing. They will continue to be seen in consumer products such as Kenvue's baby shampoo, Band-Aids, and Tylenol, but are predicted to disappear after stocks last. Janssen, the pharmaceutical division of Johnson & Johnson, will become Johnson & Johnson Innovative Medicine. The brand is Johnson […] ]
BBC Earth is rebranding. BBC Earth is a brand that contains documentaries such as Planet Earth and The Green Planet that have been viewed by over 1 billion people around the world. Featuring natural history and science content from BBC Studios, BBC Earth has introduced new worlds, from the world of microscopy to space telescopes. It is led by BBC Studios Creative, the BBC's in-house creative group. I'm looking forward to the BBC's flagship series Planet Earth III when it launches this fall. […] ]
Miro Miro has rebranded. Four years ago, it rebranded with Dutch design agency Vruchtvlees and left a deep impression with its stunning visual grammar. In a short period of time, Miro has quickly grown into a collaboration tool used by people all over the world. This time, we collaborated with AKQA to create a more visually distinct brand identity. 👁️ Designer's Eye The most noticeable and unique change in Miroman is the illustrations. It warmly depicts concrete reality rather than abstract concepts. A robot that plants trees, […] ]
Android has undergone a rebrand. The world's most popular mobile operating system has updated its wordmark and mascot to coincide with the upcoming release of Android 14. The iconic Bugdroid has been transformed into a 3D icon with cute and playful animations. The wordmark has also been updated to reflect Android's personality and empower it. Android 14 is slated for release this fall, and Google's new Pixel 8 phone is also coming soon. 👁️ Designer's Eye 2019 […]
Dribbble, a service where the designer famous for the pink basketball logo shares his work, has updated its brand and service after 14 years. Dribbble, which has become a playground for countless designers since its founding in 2009, has changed its logo to pursue its mission to become the best place to meet creative talent anywhere in the world. Websites have also evolved into platforms for finding talented designers. 👁️ Designer's Eye Dribble is a favorite among designers with Behence […] ]
Following the new Sumaksae symbol, a website containing the changed LG brand was released. You can take a look at LG's newly refined brand story, brand expression containing LG Electronics' design philosophy and expression, and Life's Good in action, which contains LG's actions for a better life. Among them, the brand expression containing specific designs, Philiosophy containing LG Electronics' design philosophy, and […] ]
Carrot Market, a used goods trading service, has been rebranded as Carrot. The plan is to complete the hyperlocal business roadmap while transforming into a local living community. Carrot Market, which discovered close neighbors and felt the joy of sharing, announced that it is starting a journey to break away from 'market' and move to 'near you'. It was one of the candidates when the service was first created 8 years ago, but it was difficult for a starting company to use a common noun, so they added 'market'. From the beginning, we considered your neighborhood more important than the market […] ]
GoodNotes, the essential iPad app, has rebranded in collaboration with wearemotto. GoodNotes has rebranded and released Goodnotes 6, with a vision to transform the way people learn, write, and record. It will transition from a simple note-taking app to digital paper and pioneer generative AI. 👁️ Designer's Eye We designed a visual identity that is filled with fun while maintaining the classic teal of GoodNotes. Jonathan Mak's smiling doodles are used throughout the typography, illustrations, and motion. Paper […]
29CM, together with CFC, designed the brand identity of '29CM Seongsu', the first offline showroom. 29CM has created a two-story showroom in Seongsu to reinforce its brand identity as a guide for better choices. The 1st floor is a showroom and exhibition hall, and the 2nd floor is a multi-purpose space for each season. Called 'Lee Sung-soo', this space curates seasonal items like a magazine. Ha Tae-hee, senior manager of the 29CM branding team, said, “It is a space where people with their own tastes gather and infinite possibilities […] ]
The Premier League teamed up with brand agency Nomad to refine the iconic logo. The lion head design introduced with the rebranding of DesignStudio for the 2016/17 season has been kept and refined. Nomad's new brand design aims to recreate the match-day experience on the pitch, on the screen and on the air. All elements of the brand have been drastically simplified and clearly refined to create an impact. […] ]
The brand of Seoul, which had many twists and turns, was selected as “Seoul, My Soul”. On the 16th, the Seoul Metropolitan Government announced Seoul's new city brand, 'Seoul, My Soul' (When hearts come together, it becomes Seoul). About 850,000 citizens participated in slogans, design preferences, and design contests. 1st and 2nd preference was investigated, and opinions were received in detail while categorizing both Koreans and foreigners. However, there were many opinions that it was not properly voted due to suspicion of plagiarism and quality issues. 👁️ Designer's […] ]
