The popular game franchise Call of Duty has been rebranded in collaboration with design studio Koto. Since its debut in 2003, Call of Duty has become a quintessential PC shooter franchise. Activision has become a global entertainment company, selling over 425 million titles worldwide, thanks to the continued success of titles like Modern Warfare and Black Ops. […]
Korea Livestock Data has rebranded. Korea Livestock Data is a company that provides services to manage the health of livestock and supply healthy livestock products. It manages farms using AI and monitors and detects health abnormalities based on the characteristics of each livestock species based on information collected through CCTV. It operates ‘Farms Plan’, a service for managing farms, and ‘Farms Plan Market’, which sells healthy livestock products. It is expanding its influence across the livestock industry and expanding its business overseas, delivering a new impression […]
Adobe has released a new design system, Spectrum 2. Spectrum is the foundation of more than 100 apps and web experiences provided by Adobe. Spectrum is a design system that Adobe released about 10 years ago. Back in 2013, Material Design had not yet appeared. It was a time when the focus was on replicating real-world experiences and implementing them in digital environments. There weren't many services that applied consistent standards for services. Adobe Design […]
Trivago has rebranded. We collaborated with Design Studio, a global agency that worked on the rebranding of Eurostar and Airbnb. Trivago is a German metasearch engine that compares prices for hotels, hostels, and other accommodations. It compares rates for over 2.5 million hotels worldwide, based on over 250 hotel booking sites. As competition in accommodation booking services intensifies, we designed a new visual identity to stand out in customers’ minds. With the slogan “Search savvy. Feel super.” at the center, […]
McDonald's has opened a chain called CosMac's, a brand that provides coffee and beverages. CosMac is McDonald's second brand, a drive-through store that sells drinks and snacks that are good to eat in the afternoon. It launched a second brand with a new impression in order to break away from the 'burger' that is engraved in customers' minds and target a new market. Many media outlets interpret it as a challenge to Starbucks and Dunkin. Unlike McDonald's McCafe, which has a strong brand identity, CosMac has a retro wordmark and color […]
Reddit has rebranded in collaboration with Pentagram. Reddit is a massive social news community that was founded in 2005 and is based in San Francisco, USA, with 430 million monthly users and a corporate value of $10 billion (as of 2021). Reddit covers a variety of topics, befitting its Dive into anything slogan. Short articles and images are displayed in a feed format. You can vote on posts, so popular content is exposed at the top. Small topics are called subreddits […]
The last month of the year has arrived. It's the season of exchanging gifts as we wrap up the year and express our gratitude for one another. Several global companies have prepared campaigns brimming with their own unique personalities. We've gathered campaigns from global tech giants, each with a distinct story and visual aesthetic. Apple has created a story with its signature warmth. Samsung has created a lighthearted, humorous video showcasing its products.
To celebrate its 10th anniversary, Bristol-based music festival Simple Things collaborated with art director Alifie Allen to redesign its visual identity. The collaboration included Greedy Goons (motion), Ben Dosage, and Adnrew Cunningham (3D). Alfie said the previous brand conveyed beautiful moments, but felt it had expanded too far and lost its sense of structure. He wanted the festival to be recognizable each year while still allowing for free expression.
Lotus Biscoff has redesigned its logo. Lotus Biscoff is famous for its light biscuits that are eaten at home. It originated in Belgium in 1932 when Jan Boone Sr. created a caramelized biscuit using natural ingredients. In Korea, it is widely known as a coffee cookie. The name Biscoff is a combination of Biscuit and Coffee. Frances Booth, manager of Lotus Bakery, noticed that customers called the ‘little red biscuit’ Biscoff. In line with the brand’s expansion strategy, Lotus […]
Wanted has unveiled its brand-exclusive font, Wanted Sans. Created in collaboration with Gil Hyung-jin, Kang Han-bin, and Kim Dong-hwi of the Wanted Lab design team, it embodies the Wanted spirit of "all possibilities for working people." This sans-serif font embodies the geometric shapes characteristic of the new Wanted logo while also incorporating a human voice. It's an open-source font suitable for use in titles and body text. Designer's perspective: Wanted Sans embodies the diverse possibilities of working people, embodying the essence of "all possibilities for working people." […]
Deezer has rebranded in partnership with Koto. Deezer is a music streaming service founded in Paris in 2007. It operates in over 180 countries and has around 10 million paid subscribers. Working with global design studio Koto, the rebrand was designed to create a stronger presence and a stronger sense of belonging. 'Over the past two years, Deezer has transformed and this is a significant milestone, introducing a new identity and logo, while also repositioning our product as a platform for people to enjoy experiences that were previously impossible […]
Samyang has rebranded. Samyang created Korea's first ramen, 'Samyang Ramyun', and pioneered foods such as cup ramen and scoopable yogurt. The representative brand, ‘Fildak Bokkeum Ramen’, is so famous that people all over the world know it. In collaboration with global design agency Pentagram, the group name of Samyang Food Group and the CI of its holding company, Samyang Naturals, were changed to ‘Samyang Round Square.’ This is a strategy to strengthen our identity as a company pioneering the field that combines food and science. It contains 60 years of heritage and a vision for moving forward for the next 100 years. 👁️ Designer’s Eye Past […] ]
