Wixel automatically performs various editing tasks such as removing the background, adjusting the color, adding text, and changing the layout when a user uploads a product photo. This function helps anyone, whether a jewelry designer, a store owner, or a content creator, to quickly create results. Beyond simple editing, it also includes the ability to create completely new images, and supports creating content that fits your brand in a variety of styles.
“Design is in our DNA, and simplifying complex experiences is what makes Wix great,” said Avishai Abrahami, Wix co-founder and CEO. “We want to democratize design by giving anyone the creative tools they need, without having to be a design expert.” He added, “The launch of Wixel is just the beginning, and it will open up endless creative possibilities.”
