Namyang Dairy Products announced a new corporate slogan and CI, ‘Healthy Start.’
The new CI design was inspired by the product logo of Namyang Dairy's representative brand, 'Tasty Milk GT'. The soft, curved font of 'Tasty Milk GT' was applied to reflect the company's direction to respond more flexibly to the rapidly changing market environment. The symbol, which symbolizes a smiling mouth, means 'a bowl containing Namyang Dairy products that open a healthy start to the day' and 'customers' smiles created through delicious products'.
Namyang Dairy Products plans to sequentially apply the new CI and slogan across the company, including all product packaging, workplaces, uniforms, employee ID cards, business cards, and official digital platforms.
Namyang Dairy Products made a fresh start by forming a new board of directors through a regular shareholders' meeting at the end of March after the largest shareholder changed to Han & Company at the end of January 2024. Since the change in management rights, the consolidated net income for 2024 has turned to a surplus for the first time in six years.
