Pixiv, a platform where you can submit illustrations, comics, and novels, has changed its logo for the first time in 16 years. Pixiv Inc. revealed the new logo on January 28, 2025, and stated that it reflects the theme of “Let’s find play.”
The new logo is made up of five letters of the alphabet, just like the existing design, but the font has become thicker and some of the letter designs have been changed. Pixiv used the geometric '0' and '1' as the basis of the design to emphasize that it is a service provided in the digital space. They stated that they expressed unexpected play and creativity in the creative process through changes such as the lack of part of the 'p' and rounding the corners. The blue color of the existing logo has been maintained to inherit Pixiv's identity.
There are various reactions to the new logo on SNS. Some say that it feels more friendly than the previous logo, while others say that the intellectual impression from the previous logo has changed. Some users responded that the 'crying and fist-pumping' look that was characteristic of the Pixiv logo has been emphasized more.
Since 2007, Pixiv has provided a space where creators can freely share and interact with their works. Currently, there are over 100 million registered users, and it is used in over 230 countries. We plan to continuously develop our services to create an environment where creators can be more active in the future.
