Tous Les Jours has rebranded after 8 years. The wordmark is a similar typeface, but the thickness has become thicker. The stroke thickness contrast has decreased and the serif size has also decreased. The cursive form of the 'les' in the middle remains the same. The cursive font has also become thicker and the lowercase S has been modified. The sign on the front uses 'TLJ', an abbreviation for the brand name 'TOUS les JOURS'. It looks different from the wordmark with its contour font style using thick outlines. The interior design is a modern reinterpretation of the brand's signature color, green, and uses ceramic tiles.
The new brand identity will be applied from the new store 'Tour les Jours Gangnam Direct Store' that opened on Gangnam-daero. The products consist of a menu of pastries, fresh fruit cream cakes, and bakery items that go well with coffee. The shopping area and cafe area were separated to efficiently design the flow of traffic, and an open kitchen and low service desk were introduced.
