Chilsung Cider Rebranding: Seven Stars Shining Strongly

Chilsung Cider has been redesigned for the first time in 24 years. The visual identity of the brand logo and packaging, which were changed in 2000 to commemorate the 50th anniversary, has been modernized.

The Lotte Chilsung marketing team, Clay, CFC, and Vcode collaborated to rebrand. Clay created the brand concept called 'Sense of Joy', and CFC was in charge of the brand identity and package design. The motion graphics were created by Vcode.

The round gradient stars have become pointed and contain seven stars, just like the name 'Chilsung'. The thin font has become thicker and the angles have increased. The shape where the strokes start out thick and then suddenly become thinner is attractive. The English Chilsung Cider is written with different rules as Chilsung and CIDER. The background color of the can, green, has become much darker, making the star shape and wordmark stand out.

A Lotte Chilsung Beverage official explained, “This brand logo change is intended to strengthen product influence and differentiate the brand by emphasizing the star, which is the symbol of Chilsung Cider.”

©Chilsung Cider
©Chilsung Cider
©Chilsung Cider
©Chilsung Cider
©Chilsung Cider
©Chilsung Cider
©Chilsung Cider

More and Sources

Design Compass Newsletter

Every Tuesday morning, curated by a designer with 16 years of experience
A collection of inspiring news, trends and articles.

popularity

one-uo-7-01
One UI 7 leak: Coming next year alongside the Galaxy S25
kleenex-01
Kleenex Rebranding: Freshly-Pulled Soft Tissues
macmini-01
Mac Mini: Is the Power Button Another Design Crime?

Design Compass Academy

thumbnail-course-list-ux
UX Design Class: UX Design for Selected Services
ui-design-main-mobile
UI Design Class: Learn the essence of an interface that will never change

Latest news

alessi-esspresso-01
windows-hello-01
lloyds-01
simplicity24-01
nintendomusic-01
macmini-01
grimace-01
nanumhuman-01

Design Compass Class