Menu
The Brooklyn Museum has rebranded to celebrate its 200th anniversary, working with Brooklyn-based graphic design studio Other Means. “We needed a new brand that would be relevant to today’s needs, honor our rich history, and bring a tremendous amount of energy,” says Anne Pasternak, the museum’s Shelby White and Leon Levy Director.
The Brooklyn Museum has always resisted convention, thinking about and changing what it means to be a museum for the community. It has grown from Brooklyn’s first free library to an encyclopedic museum to the first feminist arts center.
The new visual identity is inspired by the ‘dots’ placed on the façade of the building to mark the names of ancient philosophers, playwrights and poets. It symbolizes the identity of the museum, which started as a library, but is combined with art.
The intertwined O of “Brooklyn” and the exquisitely combined M and U of “Museum” symbolize how the museum brings together the diverse voices of the community. It’s so natural that you might not even notice the ligature until you read the description.
Unlike the classical impression of the architecture, the yellow color expresses the feeling of the museum that is popularly perceived as comfortable. The gray color is taken from the limestone wall of the building and is used with various bright and dark colors that symbolize the creativity and culture of Brooklyn.
The goods are also attractive. In particular, the keychain with the two-dot motif that comes to life stands out. It is simple yet unique, so it is not boring. The clothing goods can easily look like employees, but they look like products from a fashion brand.
Every Tuesday morning, a designer with 16 years of experience curated Collect design trends.
