PayPal has collaborated with Pentagram to rebrand. PayPal has been leading the online payment market for 25 years and is a symbol of online payment. It is reassuring to see the PayPal logo when making a payment on an unfamiliar website.

The pentagram has reduced PayPal's many visual identities. Experts have reacted differently to this. Some say it is boring and obvious, following the recent trend of changing to a flat, geometric typeface with no personality, while others say it is simple and powerful, reinforcing trust because PayPal does not need a fresh change. This is especially true in a time when there are so many online payment brands such as Square, Stripe, Apple Pay, and Google Pay. Wise rebranded with a banknote motifis being compared to.

The wordmark is no longer slanted and is now black. The new font is a modern redesign of the Futura-style font, based on a revised LL Supreme. It has more pointed corners and angles than before. The symbol is not used with the wordmark and is used when space is limited, such as on a smartwatch.

The strong symbol blue is maintained and the palette is composed of simple shades. The yellow, previously used as a secondary color, has been removed due to its similarity to Mastercard. The light blue uses the sky blue of 2014, and the dark blue uses the purple blue of 2022. The color with the transparent overlapping PP symbol becomes the brand color of Venmo, a subsidiary of PayPal.

The identity is emphasized through the most common user actions: tap, swipe, and flip. The movement of the wordmark and typography is applied to reinforce the continuity between the physical and digital environments. The separation of Pay and Pal expresses that any payment can be included. Write Pay 'for the side table' Pal or include a product photo between the two words.

More and Sources

• https://www.pentagram.com/work/paypal/story

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