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Kit Kat's logo has been revamped. Instead of keeping it true to its past, the focus has been on giving it a modern feel with a retro style. The team worked with New York-based design studio Sterling Brands.
The font has been changed to a geometric avant-garde series. The letter spacing has been tightened and the decoration has been reduced. The inner space has been filled to make it look like a single mass, making the 'K' stand out.
The inner shadows that express embossing are gone, and thick outer shadows are created. The subtle details are omitted and expressed simply, creating a strong retro feel.
The color scheme is the same as before, using red and white. The red used for the background has been darkened, and the shadow used for the font is a deep, dark brown. It feels like a graphic printed in a single color by removing the yellow.
Kit Kat began as a chocolate-covered waffle biscuit in York, England in 1935. It was acquired by Nestlé in 1988 and Hershey's Company took over distribution in 1970. American and British chocolates are said to have different taste due to different ingredient requirements.
The Kit Kat logo for Nestlé outside of the US will remain the same. It's the same italicized font, but the US version is aligned horizontally, while the global version is aligned diagonally upwards on the right.
“It celebrates the crunchy, creamy taste of Kit Kat, while the bright, dynamic energy of the iconic ‘Break’ brings the brand to life,” said Sterling Brands.
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