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Interpark Triple has terminated its contract with Interpark Commerce, a subsidiary of Quten, to use the 'Interpark' brand and has notified Interpark Commerce to stop using the brand. Recently, due to the unsettled settlement of Timon and WeMakePrice, subsidiaries of Quten, Interpark Commerce has also experienced difficulties in settlement, and the 'Interpark' brand has been significantly damaged.
Customers began to misunderstand that tours and ticket products provided by Interpark Triple with the same name would also not be settled and would suffer damages. Accordingly, Interpark Triple announced that they were different companies and notified Interpark Commerce of the termination of the brand usage agreement. Interpark Commerce must stop using all marks called 'Interpark' within one month.
The long-standing brand of Interpark has been damaged. A brand is an asset for trust. The trust in 'transaction', the basis of e-commerce, has collapsed. Although a notice of suspension of use was issued, the name 'Interpark' has created an image of a shopping mall that is not settled by the entire nation.
Interpark is a symbolic company that was listed on KOSDAQ in 1999 as the first Internet shopping mall as an in-house venture of Dacom and focused mainly on tour and ticket sales. In 2022, it sold its main business, e-commerce, to Yanolja. Yanolja changed its name to Interpark Triple by merging with its affiliate Triple and Interpark.
Last April, Interpark Commerce, which split off its shopping and book businesses, was sold to Quten. Interpark Commerce signed a contract with Interpark Triple, the brand owner, and maintained the brand name 'Interpark'.
It would be safer to completely separate out services or products that affect the core values of the brand and are out of your control. It seems risky for companies that provide different services to share the same brand.
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