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Nissan and children's product chain Akachan Honpo collaborated to develop a unique concept model called 'Iruyo' using technology used in automobiles. Iruyo is a doll that helps parents and children communicate with the child in the back seat when traveling in a car. As its nickname, Intelligent Puppet, suggests, it is a cute puppet that moves smartly.
Nissan conducted a survey together with the 'Life with Children Research Institute' to provide parents with a safe and comfortable driving experience. More than 80% responded, “I can’t soothe my child when he cries,” and Nissan found a way to solve this problem with its technology. The name Iruyo comes from the way a child looks for his parents and their parents reply, “I’m here.”
It consists of the robot ‘Iruyo’, which is installed in front of the child, and ‘Baby Iruyo’, which is installed next to the cloud stone. When the driver speaks to Baby Iruyo, the Iruyo in the back speaks to the child and waves. Iruyo recognizes the child's facial expressions and transmits them to Baby Iruyo. When your child is sleeping, Baby Iruyo can close its eyes to monitor your child's condition.
Iruyo offers three colors: red, vanilla, and pink. There are no plans for release yet, and a decision will be made later through an experience group held at Nissan headquarters.
As AI, which interprets and expresses information like humans, grows, interest in robots that can be connected to physical movements is also growing. We are focusing on increasing efficiency by replacing human actions with technology.
In this trend, Japan seems to emphasize 'heart'. Like the pet robot 'Aibo', we pay attention to areas that satisfy the hearts of people who work with technology.
Technology is advancing in a direction that does not require humans to drive, and there are not many moments where parents and children drive one-on-one, but what is memorable is that technology is used for the human heart. I think this is a good example of how a brand thinks about customer experience through specific actions.
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