Menu
Transparent TV was by far the hot topic at CES 2024. Traditional display powerhouses LG and Samsung have introduced new products equipped with a variety of future display technologies.
LG is making changes to our lives in various ways, such as a TV that can be carried while camping, a trolley-type TV that can be moved anywhere in the house, and a rollable TV that can be put away when not in use. We have been presenting a TV experience that can be given to everyone.
This time, instead of simply showing off technology, LG introduced a new product with a minimal experience that people can understand right away.
LG’s ‘TV that turns into a fish tank’ needs no further explanation. The OLED T unveiled by LG is a TV that is transparent and can express a sense of depth. It is said to have a 77-inch display with 4K resolution and an Alpha 11 processor with AI that improves graphics performance.
It offers a transparent mode that shows the background and a black screen mode that provides a similar experience to a traditional TV. It is said that you can continue playing videos or images even when the TV is not in use. Wireless AV transmission and reception technology eliminates the need to connect wires other than the power source, making it an object beyond an electronic product.
Samsung also introduced a new transparent micro LED display. We placed the micro LED for comparison with the previously released transparent LCD model. It's more transparent than before, making it easier to see objects behind it, and displayed elements are brighter. Like a TV, it doesn't have a frame surrounding the outside and is only about 1cm thick, so it looks like it can be used in a variety of environments.
The first thing that comes to mind is, ‘How much will they both cost?’ It took quite some time for TVs with amazing new technology to become affordable for us to use. When will we be able to experience new screens in real life?
Flat-screen TVs are working to become the new entertainment. TVs have a long lifespan that makes them difficult to turn off once started, but they are often forgotten if you don't turn them on. Watching a large TV itself is gradually decreasing.
With new technologies such as virtual reality, mixed reality, and holograms, there appears to be a move toward allowing users to experience things without having to turn them on. Although it is not yet a new satisfying experience at home, it would be nice to see useful experiences like 'Stand by Me' emerge soon.
Every Tuesday morning, a designer with 16 years of experience curated Collect design trends.
