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Kakao has released a video looking back on 2023 through the ‘KakaoTalk Manual’. KakaoTalk Manual is a website that was launched last April to teach users how to use KakaoTalk effectively. It is said that over 90 pieces of content were published over a period of about a year and were visited by approximately 22 million users.
We tested 11 features in the KakaoTalk lab and released 5 features. We have launched features such as memorial profile features for loved ones, refusing unwanted group chat invitations, quietly leaving chat rooms in embarrassing situations, setting friend status on the profile, turning off notifications, sympathizing with emojis, scheduled messages, conversation summaries, and changing speaking style. These are all features that will make you feel refreshed.
In particular, functions utilizing AI technology stand out. As text-related AI has developed this year, I have always been curious about what features KakaoTalk, which can be said to handle the most text in Korea, will provide. I thought that the 'conversation summary' that was published like that accurately captured the problems I always encountered in real life.
In chat rooms with unread messages, you can summarize up to 3,000 characters of recent posts in Korean. Using a model created with Kakao Brain's technology, it is said that it does not store conversations on KakaoTalk's servers, but only uses content stored on your smartphone. This means that my conversations are not stored by the company and learned using AI.
If AI summarization helps productivity, speech sounds like a fun feature to play with. When communicating through text in a virtual space, there are times when you are misunderstood because of your way of speaking. Especially if you add a dot (.), I get nervous for no reason. You can organize things in a polite or kind tone, or role-play like a king and a subject when playing with friends.
No matter how noisy the parent company is, I think KakaoTalk is KakaoTalk. This is a retrospective that highlights KakaoTalk's efforts to provide a better user-centered UX for the 'app for everyone' that everyone in Korea uses.
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