WiseApp, which provides services that analyze the app and retail market, has unveiled the mobile apps loved by Koreans in 2023. We estimated Korean Android and iOS app usage based on data from January to November 2023. Based on data from WiseApp, we have briefly summarized mobile apps in 2023. Three apps that showed outstanding performance in each category were marked as Top, and noteworthy mobile apps were marked as Check.
The most loved service is definitely KakaoTalk. However, YouTube is close behind with an average monthly user base of about 1 million, and the number of users is growing even higher, so the number of YouTube users may increase further next year. The rapid growth of Naver Maps is also surprising. It is noticeable that the number of community services such as Naver Band and Carrot has decreased, and the increase in the number of Toss users is noticeable.
Recently, there has been a big change with the emergence of Chinese services. The growth of Ali Express and Temu is scary. Two Chinese services grew the fastest, beating growth icon Toss. The emergence of High Class, an elementary school learning communication app, is also interesting, and the emergence of Always, which has been a hot topic for gamification, is also noteworthy.
As expected, YouTube is an overwhelming number one. This is followed by communication apps such as messengers and SNS. It is noticeable that TikTok usage time is not as long as expected. It's also impressive that Instagram has grown so quickly this year.
In terms of number of executions, KakaoTalk ranks first with a 5-fold difference from second place. Naver, YouTube, and Instagram use it a similar number of times. The increase in the number of executions of KakaoTalk, Instagram, and Toss is noticeable.
The 2023 Mobile App Total Settlement is full of much more detailed and diverse data, so please visit the link below to check it out.
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