It is a digital design system collaborated by Nike and instrument. The collaboration between the two companies began over a decade ago when Nike.com was reorganized. We've helped with almost every part of the web and apps, including SNKRS, NRC, and NTC. We've built a flexible system for creators to unleash their creativity across multiple platforms.
UNIFIED FLEXIBLE PREMIUM
It is a design system for almost all app & web experiences of Nike, which is famous for designing customer contact points in detail. It has Futura, which can be seen as a symbol of Nike, and a digital library where attractive photos can stand out.
It gives a 12px interval grid to a 4pt based grid. We defined a concise palette consisting of 4 levels of gray and 2 levels of point color, as well as columns and gutters applied across mobile and desktop. It is a design system that can scale efficiently while maintaining consistent Nike brand values as it grows.
I thought it would have been handled in-house because the whole thing was consistent, but I did it with a great design studio partner. A dinosaur company like Nike will collaborate with more companies, but I think the foundation has been built really well given the look and feel of Nike's entire digital product.
You may think that the system is so simple and concise that it should have more complex content, but rather, I think that this system makes the content stand out more. It is a system that makes you feel more desperate that the main character of the service is not the UI but the content.
