Spotify shared the behind-the-scenes story of impressive motion design at 2022 Wrapped. Ade omole, UX motion designer who improves the UI experience at Spotify, has an answer.
Ade omole mainly makes videos for motion applied to UI or for internal use. At 2022 Wrapped, using Brand & Creative's toolkit, the story of Wrapped data was put into motion in a mobile app.
In order to transform ideas into motion, we determined the principle of operation and studied basic element expression methods. It is said that the most difficult thing was whether or not it could be developed. It took longer to apply and build using Lottie the first time, but it was worth it.
'What problem are you solving? You can't miss it It is said that motion is not a decorative element, and it is like a criterion for criticizing UI / UX. He said that it was good to develop the brand and style with Spotify's brand & creative organization, and to discuss solutions in depth with the engineering organization.
Every Tuesday morning, a designer with 16 years of experience curated Collect design trends.
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