After the recent rebranding, Finda is sending messages to customers in various ways. Finda is a loan comparison platform that compares and manages 62 1st and 2nd financial companies and 200 financial products at once. We also offer refinancing services that allow you to move to a better loan. We ask questions about passive lending in line with our vision of bridging the asymmetry of lending information.

Recently, I made a rebranding and brand campaign video with Ordinary People. Finda and customers are expressed in circles, and the direction that guides the direction of finance is expressed using a graphic motif. In addition, the value of sympathizing with the customer's mind was expressed through the intersection of light. 'Finda Bloom' intensely conveys the emotional experience of Finda, who has comforted customers with beautiful graphics in which flowers bloom.

Last September, we also carried out brand campaigns called 'Loan Initiative' and 'Pinda Cleaning'. Don't waste your energy and time on borrowing. The identity of the service that solves the asymmetry of loan information is expressed in a video. Kang Myung-hee, Chief Marketing Officer (CMO) of Pinda, said, "Loan is a difficult concept and one we want to avoid. .

I thought that the company's thoughts and attitude toward loans were well revealed. I felt like I was answering the question 'why take a loan?' step by step. I am impressed by the question about the expression 'received', focusing on money rather than money, even though it is a customer who borrows money and pays interest. We hope that borrowers will be able to straighten their crumpled hearts and grow into a service that allows borrowers to borrow as much as they want and repay honestly.

More and Sources

• Odinary People Project Archive
• Pinda Blog - 'Pinda Cleaning' Grand Opening that stretches the shoulders