Menu
Founded by former GoPro employees Alexis Barreyat and Kevin Perreau, BeReal is an app for sharing photos with friends once a day. At different times each day, everyone captures a photo in less than two minutes. To find out what your friends are up to, upload photos at a set time to capture photos. Take selfies and front-facing photos at the same time. The foundation for growth is the university ambassador program, widget moji, and real moji.
This is a service that naturally emerged as it became difficult to be with people due to the coronavirus. The concept of sharing what you're doing without feeling pressured reminds me of the 'poke' that Facebook used to offer. A structure that rewards low-hurdle behavior is good. Unusually, there are a lot of services like Genly and B-Real that come out in France. Now that the coronavirus is slowly disappearing, what will happen to this service in the future?
Every Tuesday morning, a designer with 16 years of experience curated Collect design trends.
