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Zigzag announced rebranding wool. The most notable change is the change of the wordmark to a taller typeface. The main color was changed to cool tone pink, and the catchphrase was changed from 'chosen by 35 million women' to 'brand fashion life'. Beauty and Life tabs have been added, and a tab for discovering your own style has also been added. It is read as a strategy to grow into a service that enables new discoveries beyond personalized recommendations.
Zigzag, who left a strong memory with 'Live as you like', is looking forward to where he will grow in the future. It left a lasting impression on the market with its design, so several elements of the brand were refined to fit the future direction while maintaining the heritage. A design expression that conveys an editorial impression while maintaining a bold and bold feeling is wonderful. In the fashion area where black and white corps are lined up, the difference seems to be well communicated with the brand essence. However, many companies are moving beyond category expansion and using taste and inspiration as keywords. I wonder what strategy Zigzag will use to occupy a good position in the highly competitive keyword.
Every Tuesday morning, a designer with 16 years of experience curated Collect design trends.
