Tada Move Log: What Brands Want to Say

Movelog is a video project by Tada that records moments of movement in everyday life. You can check out pleasant driving moments with hashtags such as #4PM, #Seoul, and #Sunset, and you can also see the scenery outside the car window by time zone.

As the name Tada implies, it conveys the essential message of moving to a destination by riding something. It is a video project that conveys the feeling I had when I first experienced Tada, of arriving at a destination comfortably. The font that contrasts with Tada's geometric identity is also impressive. There are many cases where visual characteristics are overemphasized in order to maintain brand identity, but I think they chose a font that conveys a mild and flowing feeling to reveal the nature of the content itself.

I also thought about making a playlist that many people can access. I wonder what kind of driving playlist would suit the mood and what kind of songs Tada would select for a comfortable ride.

https://www.movelog.online/