Piemont Art Walk – Could there be a cuter and more intuitive branding?

The Piemont Art Walk, a nonprofit that supports the arts in California's small towns, is an annual event that celebrates local art and school arts programs. The entire city turns into an outdoor exhibition space and raises donations for various art supplies, books and materials. Branded the event with design studio Mucho.

Is there such an intuitive expression? If it's interesting, it's difficult to understand, but if it's easy to understand, it's often not fun. The r and t below the A are aligned to the stem of the A, so it's easy to recognize the letter Art. Once you watch the animation, even the still images give you the feeling of walking. Even the expression of distancing is perfect!

Website: https://www.instagram.com/piedmontartwalk/

Source: Mucho https://wearemucho.com/project/piedmont-art-walk/