Graphic identity for Alive Parts created by Costa Rican graphic designer Pupila Estudio.
It’s not easy to give personality to a wordmark. If you express all the fonts in pixels to express digital, it can look stiff, and if you unify them with sans-serif, it can look boring. We cleverly expressed these two together. We expressed the keyword digital by pixelating the right line of the letter A. The clean lines and pixels on the left and right of the alphabet A contrast each other, creating a unique clash that catches the eye. Also, we convey a refreshing feeling by expressing a shining symbol in an impression that can easily become stiff.
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