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No matter how great a style is, it gets boring after a while. Rather, the old looks fresher. The cycle of trends and styles speeds up depending on how much exposure and consumption they are. However, a brand that excels within it becomes a brand that has nothing to do with fashion.
OIMU is an abbreviation of Oneday I met you, which means to cherish the use, experience, and encounters of the past. Representatively, there is the United Nations octagonal match that has been made for free for 60 years. In addition, anyone born in the 1990s makes a variety of products inspired by our heritage, from erasers that are known to anyone, to folk paintings from even older times. Thanks to people's interest in retro, it became a big hit.
A project that remains in people's memories may not necessarily lead to business success. But I think it can be a lever to create a bigger impact by opening up new opportunities. People sympathized with the message of connecting the old with a new one, and OIMU is practicing this in various ways. How will this old thing be expressed in the future?
📍3rd floor, LCDc Seoul, 10 Yeonmujang 17-gil, Seongdong-gu, Seoul
Every Tuesday morning, a designer with 16 years of experience curated Collect design trends.
