Gucci Demna 'La Familia' Campaign Crest
This is Gucci Demna's 'La Familia' campaign. The campaign binds various individuals together as a family and explains their personas through their respective wardrobes, with this knight's coat of arms placed at the starting point. The logo brought to the forefront is not a double G, but an emblem that resembles a coat of arms. The key image is an armored knight standing facing forward inside a shield, holding a suitcase in one hand. This logo draws upon the lineage known as the Gucci Crest. In the materials [… ]
Walking Protest, Anti-Fashion Movement Branding
Walking Protest, an anti-fashion brand and movement, has unveiled a new brand identity that challenges the anonymity of the supply chain and shifts the responsibility for ethical fashion to corporations. Walking Protest's identity was established by Considered by Design, a design studio founded by two women. The centerpiece of the visual system is the logo. Two people hold hands to form a heart shape, and the serif details throughout the logo capture the impression of moving feet, emphasizing momentum and unity. At first, familiar [… ]
Tomato tops that resemble athletes
Heinz's ingenious tomato campaign, launched in celebration of the 15th National Sports Games, is garnering significant attention across China. Known for its ketchup, Heinz captured the hearts of local consumers with a unique visual that utilized tomato leaves to capture the spirit of sports. Although not an official sponsor of the event, which took place across Guangdong, Hong Kong, and Macau, Heinz captured the cultural moment and reinterpreted its unique brand equity. Created in collaboration with creative agency Heaven & Hell Shanghai, […]
Logoless campaign, a brand that doesn't use a logo
6 Best City Branding Graphic Designs
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A designer's look at the World Cup in Qatar
On September 4, the official emblem of the Qatar World Cup was unveiled. The World Cup design was done by UN-LOCK Brand. The design combined the traditional image of the World Cup, the trophy shape, with the traditional winter clothing of the Middle East, the woolen shawl. The applied pattern is an element that shows the heritage of Qatar culture and symbolizes the first ever winter World Cup. In addition, the emblem, which is reminiscent of the number 8, represents the eight stadiums where the games will be held, and contains a message that unites the world. At the top […]
The Future of Parallel Worlds in Mumbai: The Nike Campaign
Boomranng Studio and Nike have come up with a captivating campaign. Nike's new personalization service is expressed in 20 illustrations. It captures the sounds, sights and feelings of Mumbai, the home of Boomranng Studio's founders. It expresses a sweet middle ground between tradition and modernity. It depicts Mumbai in a parallel world, not the present day. It expresses a new world where tradition and technology are combined in a retro-futuristic style. An optimistic future is powerfully captured in a maximalist style. See more […]
Quiet the noise and add the experts: The Washington Post's Health section Well+Being campaign
‘Less noise, more experts. Subtract the noise, add the experts.' The Washington Post has launched a campaign titled ‘Subtract the noise’ with New York-based Koto to promote its newly opened health section, Well+Being. Five digital billboards in Times Square were filled with message bubbles. “How much vitamin D do you need?” “Why am I hungry?” “Is work-life balance realistic?” “Stress can damage my brain […] ]
You Can't Make Great Things Alone: Figma Brand Campaign
After Figma was acquired by Adobe for $20 billion, Collins and I created the brand campaign, “Nothing Great is made alone.” It’s a message befitting a company that thrives on collaboration, and it connects to the spirit of challenging design. It started as the first web-based design tool and suggested ways for people to collaborate. It emphasizes the benefits of teamwork by deconstructing the Mona Lisa, the symbol of the lone genius. It’s about how nothing great can be made alone and how non-designers can create great designs. […]
Zigzag Rebranding: Now discover what 'your heart' is.
Zigzag has announced a rebrand. The most notable change is a taller font for the wordmark. The primary color has been changed to cool-toned pink, and the catchphrase has been changed from "Chosen by 35 million women" to "Brand Fashion Life." New tabs have been added, including Beauty and Life, as well as a tab for discovering your own style. This suggests a strategy to grow beyond personalized recommendations into a service that fosters new discoveries. Zigzag, which left a strong impression with its slogan "Live as You Want," […]
