Jongno-gu Rebranding: New Emblem Like Techno Gwanghwamun

Jongno-gu announced its new integrated brand, 'Jongno: The way of Seoul', at Gwanghwamun Square on the 11th. It contains the meaning that all roads in Seoul lead to Jongno. It aims to improve the symbol system of Jongno-gu and strengthen the city's competitiveness. In order to express new values, the meanings of resonance, openness, canvas, gateway, and platform were expressed in a modern way. It expanded from the physical 'Jong' to the conceptual 'Ro'. It became simpler than the previous version's descriptive illustrations. […]

CyberCap: Tesla's Driverless Autonomous Taxi

Tesla has unveiled its autonomous taxi, the Cybercab. At the “We, Robot” event, the company also unveiled a prototype robotaxi, the Cybercab, and a prototype RoboVan that can carry up to 20 people. Tesla allowed attendees to drive around the Warner Bros. lot. The overall appearance is a combination of the Cybertruck and the Model 3. It looks like it was carved out of a large block of metal. Only the front and side windows, where people can see, are […]

Riace: Riace, full like a hamburger

Lotteria has released 'Ria' to celebrate Hangul Day. It collaborated with Lotte GRS Design Center and Yoon Design's typography performance group, Odd Sangsang. Based on the successful launch of 'Choak Ddaenggyeo' and 'Ttak Jjakboche' last year, this time, it created a font to spread K-burgers around the world. It has a similar impression to the English version of the Lotteria logo that was newly revised last July. It was designed around straight lines and circles like Bauhaus' universal font. It is thick and fills up the square. Hangul with a consonant […]

Korean snacks: Our language is delicious

Korean-language snacks are a hot topic. Korean-language snacks are biscuits made by broadcasters Tyler and Needy to commemorate the 577th anniversary of Hangeul Day on October 9th last year. The two wondered why there were alphabet snacks but no Korean-language snacks, so they decided to make them into snacks so that anyone could learn Korean in a friendly way. When they first launched, they learned how to bake and spent 14 to 18 hours a day for a month making snacks themselves, and they designed Korean-language cookies using 3D printing […]

Agoda Dark Pattern: The Korea Communications Commission finally steps in

The Korea Communications Commission has drawn its sword against Agoda. Last month, the Korea Communications Commission launched a fact-finding investigation into whether there were any damages to users in the payment and refund procedures. Agoda is a travel platform headquartered in Singapore that sells various travel products. Along with Booking.com, it is notorious for its design patterns that pressure users. The main issue this time is that it deceived consumers by exposing false information. You can find the phrase “free cancellation” in almost all areas of the service […]

Naver Shopping Reorganization: Let's Play One More Time Coupang!

Naver is changing the 'Shopping' tab of its mobile app to 'Naver Plus Store'. Naver Plus Store is aiming to open within the year, and users who have not updated their apps can use the existing Shopping tab until December. Naver Plus Store's key feature is to recommend products or benefits that are appropriate for the customer's context using AI technology. The addition of 'Naver Plus' to the name is presumed to be a strategy to reinforce the word 'Benefit'. It is similar to the purple used in the existing Naver Shopping, and is slightly brighter. […]

Canvas: ChatGPT's new feature that surpasses Notion

OpenAI has announced a new interface, Canvas, that is useful for writing and coding. It is a feature of the experience of editing together with ChatGPT and a specific document. Canvas will open automatically when ChatGPT detects a scenario that can be helpful. You can also open it by writing Use Canvas in the prompt. When Canvas is opened, the editing document appears on the right. You can use it as if you were writing a blog post. There is a list of shortcuts at the bottom right, so you can edit, […]

Brooklyn Museum Rebrand: A Museum That’s Still Hip After 200 Years

The Brooklyn Museum has rebranded to celebrate its 200th anniversary, working with Brooklyn-based graphic design studio Other Means. “We needed a new brand that would be relevant to today’s needs, honor our rich history, and bring a tremendous amount of energy,” says Anne Pasternak, the museum’s Shelby White and Leon Levy Director. The Brooklyn Museum has always resisted convention, rethinking and transforming what it means to be a museum for the community. From Brooklyn’s first free library to an encyclopedic museum, the first […]

Orion: Meta's True Punch on the iPhone

Meta has unveiled a prototype of its AR glasses, Orion. Zuckerberg unveiled Orion during his keynote speech at Meta Connect. Zuckerberg, who always wears the same clothes, was a minor topic of conversation because he wore a black short-sleeved shirt with decorations. It has the shape of horn-rimmed glasses that we are familiar with. It looks much smaller and lighter than VR headsets such as MetaQuest or Apple's Vision Pro. It is a smart device that handles digital information superimposed on the real world with AR and interacts with AI […]

Aeromexico Rebranding: A New Logo Meets Turbulence

Aeromexico is facing criticism for its new Aztec eagle warrior logo. Celebrating its 90th anniversary, Aeromexico has unveiled a new brand strategy and visual identity, in collaboration with Mexican design agency Mucho. The rebrand, its first in 26 years, includes a corporate typeface developed in collaboration with Sharp Type, a new color scheme that introduces Mexican pink, and a visual information management system. The striped graphics from the 1968 Mexico City Olympics, designed by Lance Wyman, […]

Notion AI: In the beginning there was Clippy, now here comes Notion AI

Notion has released 'Notion AI', which has improved its AI function. A new face appeared at the bottom right of Notion a while ago. The sophisticated illustration drawn with simple lines reminds me of the drawings in the famous magazine New Yorker. The face with a big nose shows various expressions whenever the AI function is used. Unlike the mobile app interface that seemed like a tool with a shape, AI or robots feel like a person. The area where information is handled and marked 'Thinking […]

Cleantopia Rebranding: Only Hair Remains

Cleantopia has rebranded. Cleantopia already carried out a major rebranding early last year to celebrate its 31st anniversary. Now, a little over a year later, the visual identity has completely changed to the point where the old brand is no longer recognizable. Based on the vision of ‘Cleantopia, the standard for laundry,’ the new logo symbolizes the best laundry service that you can trust in your daily life. The new symbol is a combination of three circles. Each circle represents ‘everyday,’ ‘trustworthy,’ […]

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