Is this the year of the beverage brand? Pepsi and Coca-Cola are competitively releasing rebrands. Fanta, 7 Up, Minute Maid, Pepsi, and many other drinks have rebranded. This time, Mirinda collaborated with creative agency Buck and design agency Bulletproof creative duo Estudio Santa Rita. This rebrand is aimed at the future leaders, Generation Z. It focuses on respecting diversity while maintaining your own individuality, centered around #NoFlavourLikeYourFlavour. 👁️ The corners of the designer's eye logo have been sharpened and […]
1Password One Password has refreshed its corporate logo. It is said that the app icon will remain the same. 1Password is a password management service developed by Agilebits Inc. of Canada. It is used by millions of individuals and hundreds of thousands of businesses around the world. It is especially popular among Apple product users. You can create a 'vault' and store various passwords, credit card information, licenses, and other things in it. 👁️ Designer's Eye In this rebranding, […]
The Seoul Design Foundation has released 'Design Seoul Story: 100 Years of Design through Interview'. A total of 37 series, divided into categories such as spatial environment, product, visual information, craft, service, and design management. Each designer defines who they are in one sentence and introduces their beliefs, daily life, and three of their best works.
Minute Maid, a juice brand with a 77-year history, has unveiled a new brand in collaboration with Jones Knowles Ritche (JKR). Minute Maid, known by various names in over 100 global markets, includes Minute Maid in the US, Cappy in Europe and Africa, and del Valle in Latin America. The launch comes as part of the "Filled with Life" brand campaign, which focuses on feeling good. Grey, VMLY&R, and Landor & Fitch contributed across various areas.
Mixpanel has rebranded. Mixpanel is a user behavior-based product analytics tool that analyzes how users behave in mobile apps. It provides functions that help with decision-making, such as cohort analysis and flow analysis. Mixpanel believes that analytics is an action to reach the truth and can be applied to everyone. In order to achieve the vision that the world can learn from data, the message is to give everyone the power of event analytics. […]
Pets at Home, the UK's largest pet care company, partnered with design studio Nomad to rebrand its various services across the group. With a UK presence and a diverse range of pet-related businesses, Pets at Home needed to strengthen its identity by integrating its diverse operations. The team reorganized the group's overall identity, encompassing veterinary practices, foundations, and grooming, all centered around the keyword "Pets." As the project progressed, Nomad Studio's Creative Director Ash Watkins […]
King Cho Yong-pil is back with Road to 20 – Prelude 2. He released the mini-album Prelude 1 before releasing his 20th full-length album last year, and this time he released Prelude 2. He collaborated with Berlin-based VR artist 'Chu-su' of Princess Computer to create music videos for the two title tracks, 'Feeling of you' and 'La'. Eye of Design 'Feeling of You' is singer Cho Yong-pil's […]
Yanolja and Hyundai Card unveiled the 'NOL Card' for travel and leisure. This is a PLCC (Private Label Credit Card), a private label credit card for travel and leisure, that puts the affiliate company's brand on the front of the card and provides benefits specific to the company's services. Earn 10% points that can be used at Yanolja, Interpark, and Triple. […] ]
The 2023 Jeonju International Film Festival's special exhibition '100 FILMS, 100 POSTERS' has been unveiled. What happened? This exhibition, which was first introduced in 2015, will have 100 graphic designers design posters for 100 films invited to the Jeonju International Film Festival. These posters, which focus solely on interpreting and expressing the essence of the film, are free from the constraints of commercial effects and can only be seen at the Jeonju International Film Festival. It has been hosted by the quarterly GRAPHIC. With participating designers Jeong Mi-jeong, Visualsprom, Jeon Chae-ri, and Hong Ki-woong, […]
A slogan preference survey was conducted from December 28th, 2020 to January 31st, 2023. 'Seoul, my soul' took first place overall, but the gap with the second place 'Seoul for you' was narrow at 2.4%, so a final vote was recently held. As a result, 'Seoul, my soul' received 63.1%, which seems to be the final result. The MY SOUL SEOUL communication design produced by Brenden Design Studio, which can be seen as an early version of SEOUL my soul, won the 2023 iF […]
LG has unveiled a new brand identity that does 8 movements with animation. We shared a new brand direction and visual identity to reveal the value of Life is Good.
EA Sports has teamed up with Uncommon Creative Studio to rebrand the best-selling FIFA series as EA Sports FC. It has announced that it will become an EA SPORTS platform that creates, innovates, and grows new soccer experiences through console, mobile, and online platforms.
From the triangular passing technique or set play to the top triangle that marks the player character in the game. The new brand takes the motif of a triangle that has had a huge impact on football in general. Short videos combined with various team color patterns are cool. In collaboration with BUCK, we also created a motion design system inspired by the movement of the game itself. Triangular grids have been incorporated into all graphic languages.
