Sony has released a special software update and limited-edition products to celebrate the 30th anniversary of the PlayStation. Elements like the original boot-up sound have been brought back, generating a buzz among players. For a limited time, you can change the PlayStation 5's startup screen to an early PlayStation theme. Players can choose between themes from each generation, from PS1 to PS4, and a special 30th-anniversary theme. Depending on the theme you choose, […]
Chester Zoo, in collaboration with branding agency How&How, has unveiled a new brand identity themed "Force for Nature." This rebranding aims to establish Chester Zoo as a conservation organization. The new logo features a "C" shape, discreetly incorporating a rhinoceros horn, a nod to the zoo's history of supporting the endangered eastern black rhinoceros since 1999. The custom typeface, created in collaboration with Sharp Type, features a tail, leaves, and claws […]
Tropicana collaborated with Sunhouse for a rebranding in August, marking its return to form 15 years after a major rebranding failure in 2009. At the time, PepsiCo, the company's owner, eliminated the classic arched logo and orange with a straw and replaced it with a simpler package. However, consumer backlash and plummeting sales led to the rebranding's failure. Tropicana lost over $100 million, making it one of the worst marketing failures in history. This rebranding simplified the brand's visual identity […]
KFC and Burger King recently put aside their fast-food rivalry and embraced a new friendship through a groundbreaking collaboration. The collaboration, dubbed the "BBF Burger," launches in France and features either KFC's signature fried chicken or Burger King's signature flame-grilled beef patty, topped with iceberg lettuce and cheddar cheese, on a sesame seed bun. A plant-based alternative with a proprietary white BBQ sauce is also available. At the heart of the campaign are Burger King and KFC employees […]
Outfry, a delivery-only brand gaining attention across Europe for its Korean-style fried chicken, has renewed its brand in 2024. Founded in 2019 by Taster, a leading European dark kitchen operator, Outfry currently operates in the UK, France, Belgium, and the Netherlands, with over 90 stores in France. Following its initial success, Outfry faced a surge in competition during the COVID-19 pandemic, necessitating a branding strategy aimed at a new generation, Gen Z. […]
Zoom has announced that it is dropping the word “video” from its official name and rebranding as an “AI-first” company. CEO Eric S. Yuan announced in a blog post on the 25th that the company will change its name from “Zoom Video Communications Inc.” to “Zoom Communications Inc.” Zoom has enjoyed great success as a video conferencing platform during the pandemic, but it is now looking to shed that identity and transform into an AI-based work platform. Since its founding in 2011, Zoom has made it easy for users to […]
CJ Olive Young launched a new health functional food brand, "Tantan," on the 27th. CJ Olive Young, which already operates ten private brands (PBs) in the cosmetics sector, launched this new brand in response to the significant increase in consumer interest in health functional foods. Last year, Olive Young's health functional food sales increased by over 451 trillion won (approximately $4.3 billion USD) compared to 2022, with sales of products related to body fat reduction particularly soaring by over 701 trillion won (approximately $4.3 billion USD). Tantan is a slimming brand that addresses both diet and skin concerns […]
Formed in 2023, Catseye is a K-pop superstar-style girl group. They formed through the 2023 social media reality show Dream Academy, produced in collaboration with American record labels Geffen Records and HYBE Entertainment. The show selected 20 contestants from over 120,000 applicants worldwide, ultimately narrowing them down to the final six. The group, consisting of Sofia Laporteza, Lara Rajagopalan, Yoon Chae-jung, Megan Skiendiel, Daniela Avanzini, and Manon Bannerman, were selected to compete in the Philippines, South Korea, Switzerland, and […]
Canva has released its 2025 Design Trends Report. Based on search data from its service, which serves 170 million users, the company shared seven trends. As AI increases efficiency and precision, interest in the uniqueness and imperfection of human creativity is growing. 1. Analog vs. AI: This report seeks to harmonize traditional design techniques with cutting-edge AI technology. By combining analog elements like collage and handcrafted textures with the precision of AI, unique […]
To celebrate its 25th anniversary, CJ Olive Young opened a new store, "Olive Young N Seongsu," in Seongsu-dong, Seoul. Spanning five floors and approximately 4,500 square feet (1,400 pyeong), this five-story store is Olive Young's largest and aims to curate the latest K-beauty trends while maximizing the unique offline experience. The Olive Young Brand Creative Center, BI design studio CFC, and motion graphics studio cobb.tv collaborated to develop a variety of graphics. The "N" symbolizes New, Next, Nest, and Network, signifying infinite possibilities for expansion.
MotoGP has unveiled a new logo and brand identity for the 2025 season, in collaboration with design studio Pentagram. The checkered flag logo, introduced in 2002, has been replaced by a minimalist design that reflects the speed, passion, and dynamic nature of MotoGP. According to MotoGP, the new logo features an "M" depicting two motorcycles turning a corner, an "O" representing the wheels, a "T" representing the riders, and the final "GP" symbolizing the flow of the track. This is a unique […]
Microsoft has revived the MSN brand and unveiled a new logo. MSN, an internet portal that first launched with Windows 95 in 1995, once established itself as an iconic name for the internet generation. Microsoft recently announced that it would consolidate its news and content services under the MSN brand, replacing the existing "Microsoft Start" brand. The MSN brand revival is largely due to the recent rise of Y2K sentiment. The newly unveiled MSN logo […]
