HiteJinro has released 'Filaite Clear'. This new product is the 9th product in the Filaite series that was first introduced in 2017, and was developed with the core concept of 'clean and neat taste', which is recently preferred by consumers.
The package uses blue as an accent color on a silver background. The elephant character 'Pili' seen in existing Philite products was omitted, and the 'Raw' notation was applied. Some netizens were surprised by the similarity in design to a certain Japanese beer brand.
FiLite Clear is a product that uses the 'Super Clear Method' developed by HiteJinro. It is a sparkling liquor classified as having a malt content of less than 10%, but it has a high fermentation rate similar to beer. The alcohol content is 4.5 degrees, and it is available in cans (350mL, 450mL, 500mL) and PET bottles (1.6L). It can be purchased at large marts and convenience stores nationwide.
