A new brand identity for Comedy Central, the global comedy channel that has been making the world funnier since 1991. Dutch design studio Studio Dumba/DEPT® reimagined the channel's signature clips in a more dynamic and playful direction, while maintaining the existing bold, global brand identity.
At the heart of the rebrand is a "super graphic, super playful" approach. The logos themselves moved, bounced, and transformed, taking on a life of their own. Physics-based motion, colorful sounds, and humorous animations added personality and surprise to each identity.
The finished product consisted of more than 30 new identities that vividly capture Comedy Central's intellectual yet approachable brand spirit. While maintaining the channel's established visual language, the work is recognized as an example of how a younger, more experimental approach to expression has expanded the channel's identity.
