Musinsa will be launching a new makeup brand, 'WHIZZY' on February 28th. WHIZZY is a young beauty brand for the 1721 generation customers who pursue freedom and new things.
WHIZZY is a combination of the word WHIZZER, which means 'owner of outstanding charm', and WHIZZY, which means 'smart and innovative'. It presents a color product that matches the expression of transparent skin, and is a product that can be easily and conveniently used by the 1721 generation.
The first collection will be released with a total of three color products: lip, lip & cheek, and eyeliner. Based on clear colors such as peach and ruby, the sensual colors are realized, and the formula is developed to adhere without clumping even when applied multiple times. All products in this collection are reasonably priced in the early 10,000 won range.
A representative of Musinsa Beauty said, “We will be able to easily complete the makeup look that young beauty customers want with Wechi’s products that feature sensuous colors and excellent adhesion,” adding, “We also plan to actively consider entering the global market in the future.”
